People on Twitter not only love shopping during the holiday season, they're also planning their purchases well in advance.

84% of Twitter holiday shoppers are planners looking for deals, product reviews, and inspiration for gift ideas. And with 40% of consumers starting their holiday shopping before Halloween*, it’s important to plan your marketing efforts in advance.

Get a jump start on attracting new customers by Tweeting photos and videos of your merchandise. Create buzz by letting shoppers know you’re having a holiday sale, or that they should snag your best-sellers before they're gone.

The Tweet activity dashboard is a great tool for monitoring and identifying which Tweets are driving the most engagement — this will help you understand what  shoppers want to see more of. As you drive customers to your store or website, increase your reach by featuring top-performing content in a Twitter Ads campaign. 

Use our infographic to learn more about holiday shopping behavior  on Twitter, and send us a Tweet @TwitterBusiness to let us know how you're driving sales this holiday season.

*National Retail Federation