The New Year is the perfect opportunity to reflect on what you've accomplished and what you'd like to build on in the coming year. This might be setting a new business goal, taking up a new hobby, or even refining a skill. 

2017 could also mark the year you'd like to start building a personal brand. In our first #TweetHour of the year, we chatted with author and speaker, Peg Fitzpatrick, about her experience building a personal brand, and tips to help you get started. 

Take a look at the recap:

At what point did you decide to build your own personal brand? 

How do you measure success? 

Trust plays a huge role. How can someone start building trust with their audience? 

Where is it necessary to invest? 

What’s a lesson you've learned as you’ve built your own personal brand? 

What would you recommend to someone just starting out?

How does Twitter play a role in building a personal brand? 

Have more questions? Follow @TwitterBusiness for more marketing tips, or check out the basics on how to create a campaign.