How Heinz harnessed the power of Twitter and got 1 billion impressions in 48 hours
Launch on Twitter
Twitter Polls allowed people to both vote and see the results of the MAYOCHUP debate in real time. People could see how many votes were needed to reach the 500,000 goal, which in turn helped create more energy and excitement on both sides of the debate. The massive conversation around the MAYOCHUP product drove significant awareness of new HEINZ Mayonnaise. We saw 1 billion impressions in 48 hours from the Twitter poll.
Solutions used
Campaign analytics
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