MoPub Resources
All MoPub educational resources are below. Use the filters to find what you’re looking for.
Looking for MoPub product documentation? You’ll find that here.
How MoPub Marketplace Works
MoPub's leading RTB exchange works to maximize your revenue.
Drive More Mobile Advertising Revenue
All the ways MoPub can help you monetize, from direct ad serving to network mediation to our real-time exchange.
Interstitial Ads - For Demand Partners
Information for demand partners about interstitial, or fullscreen, ads on MoPub.
TheChive Case Study
Resignation Media grows mobile ad revenue to 50% of total ad revenue.
The MoPub SDK (Chinese)
Built to reliably handle the ad request, rendering, and reporting for sophisticated mobile advertising businesses.
TheScore Case Study
TheScore chooses MoPub to power direct ad serving on its award winning sports app.
Native Ads - For Publishers
Information for publishers about native ads on MoPub.
SeatGeek Case Study: Native Ads
SeatGeek partners with Liftoff to run MoPub Native Ads, increases event ticket purchase by 12.7%
Native Ads - For Demand Partners
Information for demand partners about native ads on MoPub.
Adelphic Case Study: Native Ads
Major automotive brand drives 150,000+ dealership visits in two months with native ads on MoPub.
Native Video Ads - For Publishers
Information for publishers about native video ads on MoPub.
Ubisoft Case Study: Rewarded Video
Ubisoft doubles user LTVs across several apps using rewarded video.
MeetMe Case Study: Singleton Ad View
MeetMe doubles CPMs by partnering with MoPub to switch to the singleton ad view.
Protect Your User Experience
Understand how MoPub protects your user experience, and the steps you can take to help.
J2 Interactive Case Study
J2 Interactive sees 15% increase in mobile app revenue by unlocking new ad sources.
Drive More Mobile Advertising Revenue / 提高移动广告收入
MoPub 通过大型实时竞价交易中心——MoPub Marketplace 交易市场，将开发者与直客广告源、广告网络和顶尖 DSP 连接在一起，并提供满足和超越移动盈利目标所需的世界级工具及服务，为移动应用提供领先的变现平台。
The MoPub SDK
Built to reliably handle the ad request, rendering, and reporting for sophisticated mobile advertising businesses.
How MoPub Marketplace Works (Chinese)
MoPub's leading RTB exchange works to maximize your revenue.
Ubisoft Case Study: Rewarded Video (Chinese)
Ubisoft doubles user LTVs across several apps using rewarded video.
Adelphic Case Study: Native Ads (Chinese)
Major automotive brand drives 150,000+ dealership visits in two months with native ads on MoPub.
MeetMe Case Study: Singleton Ad View (Chinese)
MeetMe doubles CPMs by partnering with MoPub to switch to the singleton ad view.
J2 Interactive Case Study (Chinese)
J2 Interactive sees 15% increase in mobile app revenue by unlocking new ad sources.
Supply Quality: Whitepaper
How fraud, viewability, and ad blocking impact the mobile advertising ecosystem.
Mobile Programmatic in APAC: Whitepaper
Mobile programmatic is poised to explode in Asia-Pacific.
MoPub & Forensiq Partnership
MoPub has partnered with Forensiq, an industry-leading platform for ad fraud detection, to elevate supply quality.
Shapely Case Study: Video
Shapley drives 400%+ increase in app installs and 3,000%+ more purchase events in two months by partnering with Appreciate to reach consumers with video ads on MoPub
Shapely Case Study: Video (Chinese)
Shapely drives 400%+ increase in app installs and 3,000%+ more purchase events in two months by partnering with Appreciate to reach consumers with video ads on MoPub.
Why Data Matters
A guide for publishers and buyers on the role data plays in the digital advertising ecosystem.
Understanding SDKs
Information about SDKs for mobile app developers.
Understanding Ad Networks
How do ad networks work, and how do they differ from exchanges? Here's what you need to know.
Understanding Ad Exchanges
Understand how ad exchanges work and how they differ from ad networks.
Evolution of Mobile Apps
Learn how mobile apps evolved and their place in the digital ecosystem today.
Mobile KPIs
Understand what KPIs matter most on mobile for both app publishers and advertisers.
Why Mobile Programmatic?
A marketer's guide to understanding the benefits of mobile in-app programmatic advertising.
MoPub for Publishers
An overview of how MoPub helps mobile app publishers maximize their revenue.
MoPub for Demand Partners
An overview of how MoPub helps DSPs and advertisers reach their audiences in mobile apps.
Video on MoPub
An overview for demand partners of MoPub's video ad options, including VAST, MRAID, opt-in video, and native video.
Global Mobile Programmatic Trends: Q2 2016
The latest trends in mobile programmatic, including ad format adoption, brand spend, and activity in Asia-Pacific.
Skout Case Study
Skout chooses MoPub to power a more sophisticated monetization strategy, increasing revenue and eCPM by 50%.
MRAID Video
For demand partners: MRAID (Mobile Rich Media Ad Interface Definitions) is a framework for mobile advertisers that allows rich media ad creatives to run across all compliant devices and applications. Learn more about this ad format.
Native Video
For demand partners: Native videos are in-feed ads designed to match the look and feel of the actual content within the app. Learn more about this ad format.
Opt-in Video
For demand partners: Opt-in video, or rewarded video, is a non-skippable, 30 second ad which users choose to watch in exchange for in-app rewards. Learn more about this ad format.
VAST Video
For demand partners: VAST (Video Ad Serving Template) is a specification set by the IAB to standardize communication between ad servers and video players. Learn more about this ad format.
MoPub & adsquare
MoPub and adsquare, a neutral mobile data exchange, have partnered to provide DSPs mobile-first audience targeting on the MoPub Marketplace.
10 Tips for User Acquisition
10 ways to keep your user acquisition campaigns fresh.
360 Mobile Security Case Study
See how 360 Mobile Security drives programmatic native revenue with MoPub Marketplace.
Supply quality case study
For Ubimo, MoPub’s exchange leads in inventory quality. The mobile DSP partnered with Forensiq to test in-app supply quality.
Why Viewability?
As a mobile publisher, viewability measurement matters. Understand the considerations.
Aarki case study: Rewarded video
Aarki, a DSP focused on mobile app marketing, worked with a social casino app advertiser looking to achieve a positive ROI through a lower CPI (cost per install) at scale.
Utility Apps Best Practices
Best practices to address the unique challenges that come with monetization for utility app publishers.
Jorudan Norikae Annai case study
Popular Japanese app Norikae Annai finds success with MoPub’s flexible, full-platform monetization solution.
Jorudan Norikae Annai case study (Japanese)
Popular Japanese app Norikae Annai finds success with MoPub’s flexible, full-platform monetization solution.
Jorudan Norikae Annai case study (Korean)
Popular Japanese app Norikae Annai finds success with MoPub’s flexible, full-platform monetization solution.
Timehop case study: Rewarded video
Timehop integrated rewarded video ads through MoPub with the goal of increasing ads revenue while also providing a positive user experience.
Alarmy case study
Delight Room integated MoPub in order to better monetize their Alarmy (Sleep If U Can) app through access to high quality global demand at scale from both ad networks and MoPub Marketplace.
Alarmy case study (Japanese)
Delight Room integated MoPub in order to better monetize their Alarmy (Sleep If U Can) app through access to high quality global demand at scale from both ad networks and MoPub Marketplace.
Alarmy case study (Korean)
Delight Room integated MoPub in order to better monetize their Alarmy (Sleep If U Can) app through access to high quality global demand at scale from both ad networks and MoPub Marketplace.
Clipbox case study
Japanese utility app Clipbox saw a 30% revenue increase using MoPub mediation.
Clipbox case study (Japanese)
Japanese utility app Clipbox saw a 30% revenue increase using MoPub mediation.
Clipbox case study (Korean)
Japanese utility app Clipbox saw a 30% revenue increase using MoPub mediation.
How MoPub Marketplace Works (Japanese)
MoPub's leading RTB exchange works to maximize your revenue.
Pandora & Artsai case study: Native video
Pandora and Artsai partnered to reduce re-engagement costs by 40% using native video ads on MoPub.
Video Technical Best Practices
Technical best practices for mobile video ad campaigns.
Video Creative Best Practices
Creative best practices for advertisers to maximize success with video ads.
Advanced Bidding
We believe that today’s waterfall doesn’t always maximize revenue per impression and that bidding for inventory in real time is better for publishers and advertisers. Learn how our Advanced Bidding solution works.
Inventory Packages case study
Using MoPub Inventory Packages, a major international e-commerce brand drove traffic that resulted in increased purchases.
MoPub Auto CPM
Auto CPM is a part of MoPub’s broader Dynamic Optimization effort in helping mobile publishers maximize revenue and optimize workflow by automating the task of updating network CPMs in the ads waterfall — a tedious and highly resource- intensive endeavor.
MoPub Advanced Bidding 1-sheet (buyers)
Learn about what MoPub Advanced Bidding means to you as a buyer.
MoPub for Publishers & Demand Partners
An overview of MoPub's offerings for supply and demand partners.
MoPub Advanced Bidding 1-sheet (publishers)
Learn about what MoPub Advanced Bidding means to you as a publisher.
MoPub Native Preview Tool
Learn the simple steps for using MoPub's Native Preview Tool, designed to help demand partners and advertisers visualize native ad campaigns.
360 Mobile Security Case Study (Chinese) / 360 手机卫士国际版
See how 360 Mobile Security drives programmatic native revenue with MoPub Marketplace. 案例分析： 凭借 MoPub Marketplace 增加程序 化原生广告收入
Aarki case study: Inventory Packages
Learn how Aarki drove a 15% increase in install rate and 30% increase in ROI using Inventory Packages.
MoPub Auto CPM (Chinese) / 什么是 MoPub Auto CPM？
Auto CPM 是 MoPub 动态优化方案里的其中一个项目。通过自动更新广告瀑布流里的网络 CPM，我们希望能更有效地帮助开发者提高收益以及减少单调乏味且耗费资源的优化工作流程。
Appreciate case study: Native ads
DSP Appreciate used native ads on MoPub to lower user acquisition costs for eCommerce marketers.
MoPub Inventory Packages
Inventory packages are collections of apps or ad units that share the same criteria, allowing buyers to seamlessly discover and target their audience.
MoPub Auto CPMとは
Auto CPMはMoPubにおける広域のダイナミックな最適化への取り組みの1つで、時間とリソースを多く必要とする広告のウォーターフォールにおいてネットワークCPM更新タスクを自動化でき、モバイルパブリッシャーの収益拡大、ワークフロー の効率化に役立ちます。
Easybrain case study
Learn how Easybrain took success to the next level using MoPub’s enterprise-grade platform, including a 30% uplift in ARPDAU.