Everyone has a plan until they get punched in the mouth’. This is perhaps the first and only time you will see a Mike Tyson quote in reference to a programmatic event.
But Tyson’s insight is as relevant to the world of digital trading as it is to the world of boxing.
The Drum’s Programmatic Punch event will aim to serve as a wake-up call about the revolution this industry is now going through. And it will knock out any remaining preconceptions that the status quo is an option. So seconds away:
This thrilla in our ‘villa’ will cover all the hot topics from transparency, brand safety, data management as well as the biggest dilemmas facing brands around attribution and the in-house v. agency debate.
So get your ring side seat now. Make sure you are match fit for 2018.
Follow @DrumLiveEvents for up to date information #ProgPunchLDN
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