Products

Collect Anywhere. Use Everywhere.
Lotame's Data Management Platform (DMP) was built to deliver measurable value for marketers, agencies and publishers, and is used by companies around the world to collect audience data from any source, aggregate it into one platform, and provide insights on your most valuable audience.

The World's Data at Your Fingertips
Lotame’s global Data Exchange provides you with instant access to billions of cookies and mobile device IDs. We have captured granular data against these cookies and device IDs and packaged it into thousands of highly curated audience segments, giving every marketer, agency, publisher and platform the ability to harness the power of third-party data.

Evolve your Perfect Audience into Perfect Audiences
Lotame's Audience Optimizer is Lotame’s proprietary modeling solution, allowing marketers to create powerful look-alike and act-alike audiences using first-party data sets. Powered by sophisticated machine learning, Audience Optimizer maximizes performance and efficiency of digital ad campaigns by extending an advertiser’s most valuable, sought-after, and niche audiences to deliver the best possible ROI.

Bridging the Gap Between Screens
Lotame’s Cross-Device solution determines relationships that exist between billions of PII-free signals flowing from desktops, smartphones and tablets. Through this device graph technology, different devices can be mapped together for cross-screen engagement and targeting.

Powering the People Data Needs of Global Business
Lotame Data Stream supplies real-time access to a firehose of billions of consumer profiles collected from thousands of websites across Lotame's global network of publishers. Leading enterprises can combine this high-quality consumer data with their existing first-party data to create a more insightful, more complete picture of target customers.

Bringing Offline Data Online
Lotame Onboarding enables you to combine your offline data from CRM, subscription or other lists, with online data to target your audience across all platforms and devices. Gain valuable insights into your audience across channels to develop more relevant campaigns and products, and increase engagement.

Powering the Seamless Exchange of Second-Party Data
Lotame Syndicate is a private marketplace that powers the secure exchange of second-party data. With Lotame Syndicate, you can handpick the companies you want to exchange data with, and identify which segments you want to share, how long you want to share them for, and whether you want to charge for access to them. There are two options for accessing second-party data from Lotame Syndicate: between Lotame clients inside the DMP, or directly to a DSP for the activation and targeting.

Bringing Audience Intelligence to Television &
Video
By combining viewership habits of a television audience with other data points collected from the viewers’ online and offline interests and behaviors, Lotame’s aiTV offers a suite of solutions to give a complete view of television consumers.