Inside Eddie's Collingwood evolution
![Eddie McGuire launched a three-pronged review of Collingwood's business last year.](http://web.archive.org./web/20180925085137/https://www.afr.com/content/dam/images/h/1/5/q/7/2/image.related.afrIndexLead.320x210.h15svl.png/1537783019220.jpg)
Collingwood Football Club president Eddie McGuire says the club's remarkable on-field resurgence has been boosted by important changes to its business model.
Collingwood Football Club president Eddie McGuire says the club's remarkable on-field resurgence has been boosted by important changes to its business model.
Tiger Woods has won his first major title in five years, clinching the Tour Championship, beating a field that included 18 of the world's top 20 players.
Rich Listers are jetting in for the AFL grand final, with expectations for a massive crowd likely to help set an AFL finals attendance record.
Hillside Thoroughbred has been snapped up by Chinese buyers from Estia Health founder Peter Arvanitis.
Including annual salary, the Italian club will pay up to €340 million for the star striker over the next four seasons in the hope he will turn it into a global brand.
Kenya's Olympic champion, Eliud Kipchoge, smashed the world marathon record, slicing 1 minute 18 seconds off the previous best time in Berlin.
Even the intense competition in horse racing can soften a bit when watching the achievements of a champion like Winx, says James Cummings, Godolphin's head trainer in Australia.
Twitter's user numbers may be falling as it kicks bots and hate speech off the social media platform, but it's still managed to strike a suite of new deals with Australian media and entertainment organisations
Serena Williams has been fined $US17,000 for her temper tantrum before umpire Carlos Ramos as she lost the US Open to Japan's Naomi Osaka.
Indian technology consultancy Infosys is the new technology partner of the Australian Open tennis tournament.
Seven might be the new home of cricket, but Nine still has the big overseas tournaments in the bag.
In the aftermath of her US Open loss, Serena Williams says she is "fighting for women's rights".
Sydney's opposing presidents face off in Saturday's cut-throat elimination final between the city's duelling AFL clubs in what has been coined the 'Battle of the Bridge'.
The changing face of rugby league will be on display as the code enters what could be the closest finals series in years, according to Australian Rugby League Commission chairman Peter Beattie.
The AFL's chief money-maker, Kylie Rogers, wants to take big risks to grow the game, she tells Lunch with the AFR. But amid a female revolution across the league, she's wary of #MeToo overstepping.
Some sliced the swooshes right out of their socks. Others set their shoes aflame and filmed it. All had strong feelings about Nike's new "Just Do It" campaign and one of its newest faces.
Football stars have never been a driver of athletic shoes or clothing. Yet Kaepernick is most popular among young Americans who are Nike's core customers. Hiring him is an easy commercial call.
Unseeded Australian John Millman has turned the US Open upside down with a colossal fourth-round upset win over 20-times grand slam champion Roger Federer.
Usain Bolt said it would take four months for him to reach his best after a first soccer cameo appearance for A-League club Central Coast Mariners on Friday.
The Aussie founder of one of the world's biggest e-sports team has pledged to expand its local operations after poaching some of the country's best players.
World No. 30 Nick Kyrgios fought back to beat Pierre-Hughes Herbert at the US Open after getting an on-court pep talk from the umpire.
After taking a break from the blistering heat at the US Open, Alize Cornet came back onto court for the third set with her top on backward. A code violation was called, and then cancelled.
The Grand slam is memorable not just for superb tennis but for some fine fashion moments. Here's to big hair, big pants and big egos.
How Brisbane mum Bec Rawlings fought through domestic abuse to be crowned boxing champion in Mississippi.
Money isn't the only measure of parity when it comes to men and women.
Search pagination
Get unlimited access to Australia's best business news and market insights, including our award-winning app.
Already a subscriber? Log in