Search results for: All CPG content
19 Results
Case Study
Dove Men+Care makes its voice heard with Twitter during the Rugby World Cup
See how a men's skincare brand boosted awareness and sales by using Twitter to invite rugby fans to #scrumtogether .
Case Study
Nescafé Turkey stays top of mind with First View
See how Nescafé used Twitter to build on Turkish consumers’ passion for its coffee.
Case Study
Rexona Indonesia leads the conversation during a national soccer tournament
Discover how Rexona scored with sports fans using a Promoted Trend and engaging content that promoted its new product.
Research
Study offers new marketing mix modeling insights and guidance on where to invest
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Research
Game time on Twitter: A recipe for your brand’s success
How brands can influence sports fans’ food and alcohol choices and translate that influence into greater revenue.
Research
#HolidayIsHappening : a guide to creative holiday marketing
Learn how to drive attention, recall, and purchase consideration on Twitter this holiday season.
Research
Experts share tips for a successful live broadcast
Learn how to engage target audiences in real time and enliven your brand messaging with these tips for immersive Periscope broadcasts.
Research
Moms are an essential group for brand marketers to reach on Twitter
Find out how moms are an essential group for brand marketers to reach on Twitter.
Best in Class
#BestofTweets 10 examples of Twitter creativity in the world
A look at 10 Twitter campaigns that stood out because of their creativity.
Best in Class
A closer look: Three standout campaigns that won #CannesLions
From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.