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Learn with Google helps our customers win moments that matter, enable better decisions, and constantly innovate. Interested in learning how to make the web work for your business? Register for an upcoming webinar, or view recorded webinars below. You can use the drop-down menus to narrow your interests.
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Live Webinars
Recorded Webinars
Advanced Shopping Campaign Upgrade Tips
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Shopping campaigns have many new features and tools that help you manage and optimize your Product Listing Ads (PLAs) such as benchmark data, impression share and a Bid Simulator. In this session, we'll share best practices on how to upgrade your regular PLA campaign so you can start taking full advantage of these new features.
- Level: Advanced
- Duration: 60 mins
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Getting Started with Shopping Campaigns
- Shopping campaign is a new campaign type in AdWords and offers a retail-centric way to manage your Product Listing Ads (PLAs). It streamlines the way you organize, bid and report on your products. In this session, we'll walk through an overview of Shopping campaigns and share some tips on how to start upgrading your regular PLA campaign.
- Level: Beginner
- Duration: 60 mins
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Unlocking Performance with Search Network with Display Select
- Introducing AdWords New Campaign type, Search Network with Display Select. Content will cover a product overview, case studies, use cases, best practices and trouble shooting.
- Level: Intermediate
- Duration: 60 mins
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Going Local with Product Listing Ads
- Local availability for Product Listing Ads and the local storefront enable shoppers to find and browse inventory at local stores any time, anywhere. In this session, we'll cover new product updates and best practices.
- Level: Intermediate
- Duration: 60 mins
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Shopping Campaigns: An Overview of New Features and Benefits
- Shopping campaign is a new campaign type for Product Listing Ads, offering new features and tools to help you manage and promote your products on Google. This session will discuss how to get started with a Shopping campaign. We'll also share tips on how to structure your product groups, set competitive bids and report on your results.
- Level: Beginner
- Duration: 60 mins
- View now
RLSA 201: Optimization and Growth Strategies
- For marketers who have already started using AdWords remarketing lists for search ads (RLSA), this intermediate/advanced webinar is designed to help you get even better results. We'll cover ongoing optimization and advanced growth strategies, and take your questions.
- Level: Intermediate
- Duration: 60 mins
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Real Time Bidding with Audience Targeting
- In this Learn with Google Hangout On Air we'll explain a new bid strategy, Target ROAS. By walking through how to setup conversion values in conversion tracking and an actual bid strategy in AdWords, we'll demonstrate how to best use this new tool.
- Level: Intermediate
- Duration: 60 mins
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Location Makes Your Messages More Relevant
- A constantly connected world means people are looking for information no matter their location. Here are three ways marketers can use location as a signal to reach customers more effectively.
- Level: Intermediate
- Duration: 60 mins
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Buying Viewable Impressions Online
- For brands to be successful, it’s crucial that they produce great creative – exciting, engaging ads that draw in the consumer the moment they see them. However, 50% of these great ads are never seen because a consumer hasn’t scrolled to them on a webpage. To “win” in digital, you need to know how to plan effective campaigns that reach across devices and capture consumer’s attention, making sure the message gets in front of your consumers. Join Google’s Glenn Wilson, Product Manager, as he discusses the importance of viewability and how buying only viewable impressions can significantly improve the efficiency of your digital campaigns – bringing accountability and quantifiable results to advertisers and publishers alike.
- Level: Intermediate
- Duration: 60 mins
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Improving Search Ad Relevance with Creative Optimization
- Better creatives improve ad relevance and drive more qualified clicks. Better relevance and clickthrough (CTR) lead to higher Quality Scores, which in turn can lead to better positions, lower CPCs, or both. That leads directly to the bottom line: better returns for your ad spend. In this webinar we'll share best practices on optimizing your search ad creatives.
- Level: Intermediate
- Duration: 60 mins
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Increase Relevancy with New Ad Formats and Extensions
- Join us as we discuss our latest ad formats and recommendations for implementing them in your campaigns.
- Level: Beginner
- Duration: 60 mins
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Shopping Campaigns: An Overview of New Features and Benefits
- In this session, we'll walk through this new campaign type and show you how Shopping campaigns make it easy to manage and optimize your Product Listing Ads.
- Level: Beginner
- Duration: 60 mins
- View now
Building Multi-Screen Websites
- Businesses understand the importance of addressing customers on all screens and devices. This webinar is covering multiscreen website best practices and gives tips on technical configuration as well as layout/user experience.
- Level: Intermediate
- Duration: 60 mins
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Three Strategies to Increase Customer Engagement with Your Brand
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Take your customer engagement strategy to the next level with our advanced strategies for building awareness and influencing consideration. Engagement Ads on the Google Display Network grab the attention of your customers with streaming videos, interactive games, and more.
This second of two webinars will teach you how you to take advantage of the latest and greatest engagement strategies. You’ll learn about personalizing your advertising with dynamic creatives, reaching your customer wherever they are through cross-screen tactics, and retargeting qualified customers who have already shown an interest in your brand.
- Level: Intermediate
- Duration: 60 mins
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How to Use Estimated Total Conversions in AdWords
- With people increasingly on the go, conversions are made in many different forms: online, from calls, in your store and even purchases made after consulting different devices. Learn how you can see all of these conversions in one place with the new Estimated Total Conversions in AdWords. We'll also walk you through how some clients are utilizing these numbers to make optimization and budget decisions.
- Level: Intermediate
- Duration: 60 mins
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A Creative Approach to Engage with Your Customers Online
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Strengthen brand-to-customer relationships with a rich creative canvas that comes alive as consumers stream videos, play games, flip through a catalog, and more. With Engagement Ads, advertisers only pay when users engage - ensuring that your message is resonating with people that are the most interested.
Learn from some of the best campaigns and see how they used these innovative ad formats to dazzle their ideal customers and drive impressive results for their brands. This first of two webinars will cover how you can use Engagement Ads on the Google Display Network and what you need to do to get started.
- Level: Beginner
- Duration: 60 mins
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Driving More Revenue From App Installs
- Consumers are increasingly spending more time using mobile apps. The install of your app is a high-value conversion, but in-app purchases, ad clicks, and the install of additional apps are critical to successfully monetizing your app. Understanding how to measure and value actions beyond the install can help advertisers optimize for the maximum lifetime value of mobile apps users.
- Level: Intermediate
- Duration: 60 mins
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Automate your AdWords bids to achieve your Target ROAS (return on ad spend) Goal
- We're excited to share how the latest automated bid strategy automatically adjusts your bids to maximize revenue at a specific return on ad spend target. In this webinar we walked through the features, benefits, how to implement and some best practices.
- Level: Intermediate
- Duration: 60 mins
- View now
Maximizing Mobile Conversions with Google Wallet Instant Buy
- Today's consumers are constantly connected, switching seamlessly between devices to shop, communicate and stay entertained. Despite this epic technology shift to tablets and smartphones, many consumers find it difficult to pay on mobile. With Google Wallet, advertisers can make it easy to buy on mobile and boost mobile conversions.
- Level: Intermediate
- Duration: 60 mins
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Driving Direct Response with Video
- You've already incorporated YouTube and video ads into your marketing strategy to drive brand awareness and engagement. Now, join us to learn how to drive online and offline conversions with video. In this webinar, attendees will learn tools and techniques to get the most out of video ads.
- Level: Intermediate
- Duration: 60 mins
- View now
Google Shopping Series 101: Google Shopping for Beginners
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Google Shopping allows shoppers to quickly and easily find your products on Google. This webinar is designed for beginners and gives an overview of Google Merchant Center, walks through implementation steps, and provides basic optimization tips for Product Listing Ads.
In the following weeks, please join us for the rest of our Google Shopping webinar series:
-Google Shopping Series 201: Merchant Center Deep Dive on June 5
-Google Shopping Series 301: Creating and Optimizing Product Listing Ads on June 20 - Level: Beginner
- Duration: 60 mins
- View now
Google Shopping Series 201: Maximizing Profitability with Google Shopping
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This webinar covers everything you want to know about how to maximize your profits with Google Shopping. Join us to learn how to set up and manage your products on Google, track and improve campaign performance, and scale your business.
In the following weeks, please join us for the final installment of our Google Shopping webinar series:
-Google Shopping Series 301: Creating and Optimizing Product Listing Ads on June 20 - Level: Intermediate
- Duration: 60 mins
- View now
Google Shopping Series 301: Creating and Optimizing Product Listing Ads
- As the last webinar in our Google Shopping series, this webinar offers advanced optimization tips for improving your performance on Google Shopping. We’ll talk about improving your data quality, structuring PLA campaigns, creating product targets, optimizing your bids, and tracking performance.
- Level: Advanced
- Duration: 60 mins
- View now
New Research: How US Shoppers use Smartphones in Stores
- Smartphones have become the keystone of a consumer’s shopping experience. In addition to using their phones to research products or connect with a business, the majority of smartphone owners now use their phones to help with shopping while in a store. This trend has fundamentally changed the retail landscape and has created unique challenges as well as major opportunities for businesses and marketers. Join us for a review of the new research and a discussion of what businesses can do to leverage these insights.
- Level: Intermediate
- Duration: 60 mins
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Driving Deeper Engagement with your App Users
- We've launched a suite of new AdWords features that allow advertisers to track and increase the value of users with their mobile application. Please join us to learn about these new tools and features. In this webinar, we'll cover in-app conversion tracking in AdWords, app remarketing, and deep linking in mobile applications.
- Level: Advanced
- Duration: 60 mins
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Driving Brand Engagement with Mobile Rich Media
- In this webinar, digital marketers will learn what mobile rich media is, why it's valuable, and how to get started. We'll also inspire you with exciting and unique creative examples of companies implementing mobile rich media.
- Level: Beginner
- Duration: 60 mins
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Measuring Success in a Multi-Device World
- The digital journey has grown more complex--customers move fluidly across media and devices, and it's challenging to get a complete picture of these interactions. As a marketer, your success depends on gaining visibility into your customers’ preferences and behaviors. In this webinar, we'll discuss strategies and best practices for measuring customer behavior--as well as how to take action based on your insights. Join Sara Jablon Moked, Product Marketing Manager for Google Analytics, for a detailed look at effective measurement for today's multi-device world.
- Level: Beginner
- Duration: 60 mins
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Building your Business with YouTube Video Ads
- YouTube video ads can help you to increase awareness of your business, establish and deepen relationships with your customers, and drive sales. In this webinar, we'll cover how to get started on YouTube as well as best practices that help you reach your business goals, including remarketing.
- Level: Beginner
- Duration: 60 mins
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Metrics for the Mobile App Ecosystem
- Apps do not exist in the abstract. As users discover, download, and use your apps, native or web-based, understanding who your customers are and what they're doing with your app(s) is incredibly important and has a direct impact on monetization. In short, your ability to drive maximum value from your app only starts after the download. Leveraging smart analytics and analyzing key metrics can drive future monetization and new app discovery efforts and empower you to become a smarter and more effective app developer.
- Level: Beginner
- Duration: 60 mins
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Unleashing the Combined Power of Google Analytics and AdWords
- Google AdWords and Google Analytics were made for each other. While AdWords helps advertisers measure ads and their performance, Google Analytics helps you understand what happens to traffic when it gets to your site. In this webinar, we'll show you why it's important to have Google Analytics and AdWords linked, how to see Google Analytics data in AdWords and AdWords data in Google Analytics, and walk through a live demo of the reports and how to use them. You'll learn how to make your marketing more effective by analyzing on-page factors (bounce rate, pages per visit, conversion rate) in conjunction with off page factors (keyword performance, ad copy, ad groups, etc).
- Level: Beginner
- Duration: 60 mins
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Growing your Business and Engaging your Audience with Google+
- Google+ is a creative canvas for building and strengthening your digital brand and it ties into all the marketing you already do with Google. The platform has proven to be an effective tool for both large and small businesses to reach millions of people in the right context, with personalized experiences they love. In this webinar, we'll provide a step-by-step guide for getting started on Google+. Topics will including detailed implementation instructions, business success stories and best practices on how to maximize your results.
- Level: Beginner
- Duration: 60 mins
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Reaching the Right Audience with Remarketing
- Search and display are better together! This webinar will provide an overview of remarketing across search and display with Google thanks to Remarketing Lists for Search Ads and Dynamic Remarketing. Join us for an overview of these latest features including how to get started on activating remarketing campaigns in AdWords.
- Level: Intermediate
- Duration: 60 mins
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Creating Custom Infographics with the New Google Databoard
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Prepare to be amazed by business critical data!
Join us for a live demo of our newly released Google Databoard. The Databoard is a brand new initiative that allows marketers to display data and insights in a beautiful way while making it easy for viewers to explore, extract, and share. In addition to sharing the tool we'll also discuss some of our newly released pieces of mobile research.
- Level: Beginner
- Duration: 57 mins
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The Full Value of Mobile
- With mobile, we are no longer seeing consumers taking linear shopping paths that begin and end on the same device: while many users start their journey on mobile and complete purchases on the phone, many also start on mobile and end up buying in-store or on different devices. As a marketer, it is crucial that you start measuring and assigning value to all mobile conversions so you fully understand how mobile impacts your business. In this Webinar, we highlight the full range of conversions that mobile can drive and ways in which you can measure them.
- Level: Beginner
- Duration: 57 mins
- View now
Remarketing Series: Getting Started with Dynamic Remarketing
- Remarketing works to drive conversions by winning back wandering prospects who have visited your website without completing the desired action. Dynamic Remarketing works even harder by delivering more relevant creative against your remarketing strategies across the Google Display Network. Learn more about taking advantage of dynamic creative capabilities when remarketing on the GDN.
- Level: Intermediate
- Duration: 58 mins
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The Rise of Converging Media: How Brands Should Combine Paid, Owned, and Earned Media
- Advertising and social media are converging. The results will change how companies have to plan their marketing efforts. Marketers, and the agencies they partner with need to strategize around aligning their collective media efforts by combining social, marketing content, and advertising plans –or run the risk of disconnection from the engaged consumer.
- Level: Intermediate
- Duration: 59 mins
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Enhanced Campaigns Series 101: Overview of enhanced campaigns
- In early February, we launched enhanced campaigns in AdWords to help advertisers win in today’s multi-device world. In this webinar, attendees will learn about the changing consumer behaviors that have created a need for this more flexible campaign type. Attendees will also receive an overview of enhanced campaigns, including a high-level discussion of what is changing and where to go for more information.
- Level: Beginner
- Duration: 56 mins
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Enhanced Campaigns Series 202: Smarter extensions: Upgraded sitelinks and call extensions
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AdWords has always helped advertisers to match relevant ads with the intent of their potential customers. With enhanced campaigns, advertisers can deliver more relevant ads to their customers with smarter ads that consider the user’s context (device, location, and time) as well as intent.
In this webinar, attendees will learn more about how ad extensions have been improved with enhanced campaigns to work in a multi-device world. Specific topics include enhancements to sitelinks and improvements to the way call extensions work.
- Level: Intermediate
- Duration: 58 mins
- View now
Enhanced Campaigns Series 203: Location bid adjustments and enhanced location targeting strategies
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In early February, we launched enhanced campaigns in AdWords to help advertisers win in today’s multi-device world. In this webinar, attendees will learn about the changing consumer behaviors that have created a need for this more flexible campaign type.
AdWords has always helped advertisers to match relevant ads with the intent of their potential customers. Now with enhanced campaigns, advertisers can reach consumers more effectively than ever in the moments that matter with enhanced location bid adjustments and other location targeting strategies. In this webinar, attendees will learn about the new location bid adjustment settings, including strategies for managing location targeted settings in enhanced campaigns.
In the weeks that follow, there will be additional webinars that go into detail about the following topics:
Mar-14 -- EC 204: Campaign management and strategies for upgrading to enhanced campaigns
Mar-21 -- EC 205: Enhanced campaigns on the Google Display Network - Level: Intermediate
- Duration: 60 mins
- View now
Enhanced Campaigns 204: Google Shopping and enhanced campaigns
- In early February, we launched AdWords enhanced campaigns to help advertisers succeed in today’s constantly connected world. During this webinar, attendees will learn about how Google Shopping and Product Listing Ads work in concert with features that are part of enhanced campaigns. We will also discuss the latest Google Shopping user experience on smartphones and cover new multi-screen opportunities for retail advertisers.
- Level: Intermediate
- Duration: 35 mins
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Enhanced Campaigns Series 205: Google Display Network
- The new bidding system on the Google Display Network is an easier, more transparent way to bid exactly the right amount for your consumer without the need to set up a complex campaigns. This webinar will walk you through how to fine-tune your bids to reach the right users in the right context.
- Level: Intermediate
- Duration: 35 mins
- View now
Enhanced Campaigns Series 206: Google+ and enhanced campaigns
- Interested in getting closer to your customers and improving the performance of your search campaigns? Join this webinar hosted by Google+ experts to learn how to build your presence on Google+ and add recommendations from your followers. Together, they can improve your AdWords performance and drive more engagement from people following your business. We'll show you how to get started with social annotations and enhanced campaigns.
- Level: Intermediate
- Duration: 60 mins
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Enhanced Campaigns Series 207: Campaign management and strategies for upgrading to enhanced campaigns
- In early February, we launched enhanced campaigns in AdWords to help advertisers win in today’s multi-device world. During this webinar, attendees will learn about the latest best practices for managing enhanced campaigns. We will also discuss options for upgrading your existing AdWords campaigns.
- Level: Intermediate
- Duration: 60 mins
- View now
Enhanced Campaigns Series 208: Offers and enhanced campaigns: Meet your best new customers
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Offer Extensions drive traffic to your store through special promotions in Google Search. From national brands to local shops, you can easily create an offer to reach shoppers when they use Google to search for your products and services on their phones, tablets or computers. Offers will continue to improve as part of the enhanced campaigns upgrade. This webinar will share some of these new features with you to help you:
-Reach customers at the right time whether they are near your store or simply searching for products, services, or businesses like yours.
-Convert online visitors into in-store customers
-Measure in-store performance of your online campaigns
- Level: Intermediate
- Duration: 60 mins
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Biggest Loser: Digital Ad Spend Edition
- Spring is just around the corner, and to get your display campaigns in tip top shape for beach season we're introducing Biggest Loser: Digital Ad Spend Addition. Did you know you could save money, increase ROI & cut your optimization time by half with a few minor tweaks to your strategy? We've brought in some optimization experts from the field to whip you into shape. This webinar hosted by Google Product experts will feature Marc Weisinger from Elite SEM & an advertiser discussing some “insiders tips” on how to bust wasteful spend once and for all!
- Level: Intermediate
- Duration: 60 mins
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Google+ and Brands: The Value of Identity, Relationships & Sharing Across the Web
- Google+ has proven to be an effective platform for businesses to reach millions of people in the right context, with personalized experiences they love. In this webinar, we will discuss how Google+ can be used to enable better decision making for businesses to win the moments that matter for them. Topics will include why having your business on Google+ matters, advertiser success stories, and best practices on how to maximize your results when using the product.
- Level: Beginner
- Duration: 55 mins
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Be a more Efficient and Effective Marketer with New AdWords Enhancements
- With a number of new AdWords enhancements and releases over the last quarter, join us to make sure you're up to speed on all of the new tools to help you be a more efficient and effective marketer.
- Level: Intermediate
- Duration: 44 mins
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From Awareness to Sales: Making the Most of Video Remarketing
- Learn how you can maximize relationships with people who have watched your videos or subscribed to your YouTube channel. We'll show you how to use Remarketing and automatically customize video ads to capture the attention of viewers most likely to buy your products.
- Level: Intermediate
- Duration: 34 mins
- View now
Video Advertising 101: How to Build your Business with YouTube Video Ads
- YouTube video ads can help you to increase awareness of your business, to establish and deepen relationships with your customer and to drive sales. In this webcast, we'll cover how to get started on YouTube as well as best practices that help you reach your business goals.
- Level: Beginner
- Duration: 21 mins
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Brand Building in a Multiscreen World
- Join us to learn innovative ways to build awareness and influence consideration for your brand in today's multiscreen world. We will show you how YouTube, the Google Display Network, and the Google Mobile Network can together offer brand-building solutions that will drive engagement and ensure you have a spot in the new living room.
- Level: Intermediate
- Duration: 30 mins
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Your Shelf Space on Google: Get Started with Google Shopping
- Google Shopping is a new experience that helps shoppers easily research and compare products, and then connect with merchants to make their purchase. Join us as we discuss how merchants and retailers of all sizes can use Google Shopping to better promote their products and attract more customers to their stores. You’ll see an overview of Google Shopping, learn about new features and international updates for Product Listing Ads, and participate in a live Q&A.
- Level: Intermediate
- Duration: 49 mins
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Google Tag Manager: Technical Implementation
- Google Tag Manager is a free tool that makes it easy for to add and update website tags – including conversion tracking, site analytics, remarketing, and more—with just a few clicks. It gives marketers greater flexibility, and lets webmasters relax and focus on other important tasks. Following our introductory webinar (recording: http://youtu.be/3HnSmz2ENn8), this webinar dives into the technical details and best practices for how to implement Google Tag Manager. Recommended for IT or webmaster team members.
- Level: Advanced
- Duration: 53 mins
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Remarketing Series: Remarketing with Google Analytics
- Remarketing with Google Analytics lets you tap into valuable Google Analytics insights about your website visitors who show an interest in your products and services – for example, visitors who spend time viewing specific pages or who put items in their shopping cart. Once you’ve identified your target audience, you can run ads across the Google Display Network (GDN) that are tailored to that audience. Take advantage of your existing Google Analytics tags and easily create and edit sophisticated lists using Google Analytics segmentation capabilities. Join us to learn how to use the tool, including in-depth examples on how to build remarketing lists.
- Level: Intermediate
- Duration: 60 mins
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Building a Digital Brand with Google+
- We've seen many brands engage with Google+ users, in fact, brands created over 1 million pages in just a few months. Google+ is a fresh canvas for building and strengthening your digital brand and ties into all the marketing you already do with Google. From launching a new product using Google+ pages to engaging with your community of enthusiasts over Hangouts, join us for a look at ways your company can build its brand using social.
- Level: Intermediate
- Duration: 45 mins
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Capturing the Full Value of Mobile with Click-to-Call and Google Forwarding Numbers
- Join us to discover best practices for the latest call-generating mobile ad innovations including Click-to-Call and Call Metrics. This webinar will stress the importance of measuring the new conversion types that have been created with the advent of mobile advertising and help you measure mobile in a new way.
- Level: Intermediate
- Duration: 53 mins
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Navigating Google's Mobile Ads Ecosystem for Publishers
- Ever wonder who the buyers are in Google's mobile ads ecosystem and how their ads reach your inventory? Join us to learn the inner workings of Google's mobile ads ecosystem, including an overview of Google demand sources and the different channels advertisers can use buy your mobile inventory.
- Level: Intermediate
- Duration: 37 mins
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Remarketing Series: Getting Started with Similar Audiences
- Learn how to find new customers reach audiences who share the same characteristics as your existing customers – people most likely to buy your products and services. We'll show you how to connect with audiences whose shopping behaviors mirror those of your best customers with this advanced – but easy to use – targeting feature.
- Level: Intermediate
- Duration: 54 mins
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Getting Started with Google Tag Manager
- Want to focus on marketing instead of marketing technology? Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags – including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without bugging the IT folks. It gives marketers greater flexibility, and lets webmasters relax and focus on other important tasks. Join us for an introductory webinar on how to get started with Google Tag Manager.
- Level: Intermediate
- Duration: 35 mins
- View now
Remarketing Series: Getting Started with the New Remarketing Tag
- Remarketing on the Google Display Network is seamless when you use our new Remarketing Tag. In this webinar, we’ll show you how this intelligent pixel technology helps you reach consumers based on their prior activity on your site.
- Level: Intermediate
- Duration: 63 mins
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Social that Adds Up: Performance and Measurement
- Join us for our webinar on how we can make better decisions based on performance metrics of social networks using Google Analytics social reports. In this webinar we'll go beyond the current social metrics of followers, +1's, likes and others, to see the true impact your social media is making on your brand's bottom line. You'll learn how social media can actually influence other media performance and drive conversions. Start measuring the value you're creating through your social media campaigns!
- Level: Intermediate
- Duration: 55 mins
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The Importance of Search Advertising
- I search, you search, your customers search. Search is a big deal! In fact, there are 18.2 billion searches daily. Learn more about the importance of including Search in your marketing campaigns. Understand the implications of leaving it out. Get armed with the best practices and research that will allow you to create a strong, integrated strategy with Search as a key part of your media mix.
- Level: Beginner
- Duration: 48 mins
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Best Practices: US Hispanic Search Marketing
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US Hispanics are very active information seekers. Bilingual and bicultural tendencies make them a very appealing audience to target through search platforms. Learn about account basics, lifestyle targeting, basic translation traps, cultural nuances best practices and getting started.
This training is recommended to help day-to-day account teams, campaign managers, and strategic thinkers enter, expand and optimize their online Hispanic search presence.
- Level: Beginner
- Duration: 54 minutes
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Managing AdWords Accounts at Scale - Go Bigger, Faster with AdWords Editor
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A key goal we have is to help you go bigger, faster by providing technology that do the heavy lifting so that you can gain efficiency and reach new users.
To help you make the most of these solutions, we'll be doing deep dive webinars, reviewing new and little known features and best practices for success, starting with AdWords Editor.
This webinar is intended for current AdWords Editor users who are looking for a product refresher, as well as tips for making the most of new features released in version 9.8.1.
For AdWords Editor help, visit: http://support.google.com/adwords/bin/answer.py?answer=47767
- Level: Intermediate
- Duration: 46 mins
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Better Together: Combining Targeting Strategies in Display
- In June 2012, Google commissioned Forrester Consulting to evaluate the perceptions and buying practices of interactive marketers with respect to display-based contextual and audience (e.g. behavioral, demographic, retargeting) targeting. This webinar will walk through the different types of display targeting, industry perceptions and a brief overview of GDN targeting solutions.
- Level: Intermediate
- Duration: 58 mins
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Optimizing Display Campaigns
- Whether you're new to display advertising or a seasoned vet who could use from fresh pointers, this webinar will get you up to speed on the best tips, tricks, and tools to optimize your Google Display Network campaigns.
- Level: Intermediate
- Duration: 51 mins
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How to Kick-Start Social with Google+
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Join social media power influencer Lynette Young for a look at ways your business can kick start its presence on Google+. Hear best-in-class examples of businesses embracing Google+ and learn about the features you can use to engage with customers.
Lynette Young is a digital media specialist helping entrepreneurs and businesses put social ideas into action. She is the founder of Women of Google+ and CEO of Purple Stripe Productions. With over 1.4 million followers, she is one of the 50 Most Followed Women on Google+.
- Level: Beginner
- Duration: 34 mins
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Social Media Best Practices for a Successful Holiday Season
- There’s no better time to engage with your social media audience than the holiday season. If you’re behind on planning your holiday social strategy (Thanksgiving, Black Friday, and Cyber Monday are just weeks away!), we’ve got you covered with ten proven, holiday-themed social media strategies that will ignite holiday cheer while converting fans and followers of your brand into an engaged audience.
- Level: Intermediate
- Duration: 54 mins
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Hangout on Air with "Google+ for Business" Author Chris Brogan
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Join author Chris Brogan for a Learn with Google Hangout on Air. Chris will cover tactics for successful social media marketing from his new book “Google+ for Business: How Google's Social Network Changes Everything.”
Join us for this discussion on how to engage customers with social media and use Google+ to run successful marketing programs. Learn Chris’s recipes for how to grow and engage your Google+ community to build your brand and drive your business.
- Level: Intermediate
- Duration: 55 mins
- View now
Remarketing Series: Getting Started with Remarketing
- Learn how to keep conversations going with people who've already expressed interest in your products, and give them more reasons to "buy now." In this webinar, you’ll learn how to expand your campaigns using Remarketing to reach customers–after they've left your website–with messaging on the other sites they visit.
- Level: Beginner
- Duration: 56 mins
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Understanding your App Users with Google Analytics
- What happens once your users download your mobile app? Find out how you can measure usage of your app as if it were a website. The Google Analytics Mobile Apps Software Development Kits (SDKs) make it easy to measure success of your mobile apps. You can download the SDKs for both the Android and iOS application platforms. It's a simple way to understand which campaigns work.
- Level: Intermediate
- Duration: 47 mins
- View now
Introducing Ad Verification with DoubleClick
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DoubleClick Verification offers advertisers and agencies a tool to monitor campaigns for brand safety and to provide further accountability from advertising partners for delivering on the terms of the online media buy.
In this webinar, we will cover how to use verification in DoubleClick, including its unique benefits being built in to an ad serving system, and offer a view into future development of the feature.
- Level: Intermediate
- Duration: 30 mins
- View now
Making the Most of Recent AdWords Updates
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Over the last few months, we've rolled out a number of changes to AdWords that make it easier for you to reach customers in the moments that matter with innovative ad formats and targeting enhancement, to make better decisions with new reports and better data integration, and to more efficiently and automatically manage your accounts.
Come hear from members of the AdWords product team, who will provide an overview of these changes, as well as tips on how to make the most of them. In addition, they'll save time at the end for Q&A and to hear your feedback.
- Level: Intermediate
- Duration: 53 mins
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Managing AdWords Accounts at Scale - Go Bigger, Faster with AdWords Scripts
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A key goal we have is to help you go bigger, faster by providing technology that does the heavy lifting so that you can gain efficiency and reach new users.
To help you make the most of these solutions, we'll be doing deep-dive webinars, reviewing new and little-known features and best practices for success.
This webinar will be on AdWords Scripts, a new tool which allows you to make changes to an AdWords account by writing simple JavaScript programs. We'll provide an overview of what can be accomplished with Scripts, walk through ways to customize pre-set Scripts, and show you how to write Scripts from scratch.
Today's webinar is intended for AdWords users who have some basic programming experience and are excited to take advantage of this new tool.
- Level: Advanced
- Duration: 56 mins
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Multi-Channel Funnels: Attribution Across Channels
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Do you want to move beyond last-click measurement? Multi-Channel Funnels in Google Analytics let you look at customer interactions across different digital media and see how these channels work together to create sales and conversions. We'll take an in-depth look at the reports and discuss how to get the most out of Multi-Channels Funnels to improve your campaign performance.
This webinar is a part of our Attribution webinar series.
- Level: Intermediate
- Duration: 55 mins
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The Practitioner's Guide to Driving Cost-Effective App Downloads with AdWords
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Join us as we learn about how to use the AdWords toolkit to help promote your mobile apps. We'll cover:
* Creating an app promotion campaign in AdWords
* Setting up Android conversion tracking
* Optimizing via placement, new smartphone user & category targeting and Google Analytics for apps
* Conversion Optimizer
* App promotion ad formats - Level: Intermediate
- Duration: 25 mins
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Account Management Tools for Large Advertisers and Agencies
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Google offers a range of solutions to help advertisers & agencies scalably manage and automate accounts and incorporate their own data and business logic to make smarter decisions.
In this webinar, we will cover AdWords Editor, AdWords Scripts, AdWords API and DoubleClick Search. For each product we'll:
* Present a product overview
* Review common use cases
* Discuss requirements for adoptionThis webinar is targeted to advertisers and agencies that manage large or multiple accounts and are looking for solutions to improve operational efficiency and data-driven decision making.
- Level: Intermediate
- Duration: 60 mins
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Engaging US Hispanics with TrueView Video Advertising
- The fastest growing audience segment online is both savvy and engaged. YouTube’s TrueView offers advertisers the opportunity to truly interact with this audience by giving them the power of choice over the ads they want to view. Find out how!
- Level: Intermediate
- Duration: 40 mins
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How to Use Google+ and Make Social Work for You
- Join one of our Google+ Global Sales Leads as he discusses best practices for getting your business up and running on Google+. Look forward to tips about setting up your page, engaging with your audience, hosting Hangouts, and enhancing your ads with Google+.
- Level: Beginner
- Duration: 40 mins
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Search Attribution: Google AdWords Search Funnels
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This webinar is a part of our Attribution series.
We'll discuss how AdWords Search Funnels can show you the full conversion path and how different types of keywords may impact your conversion results. We'll take an in-depth look at the reports and discuss how to get the most out of Search Funnels to improve your campaign performance.
- Level: Advanced
- Duration: 50 mins
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Get Local with ZIP Code Targeting to Increase Online and Offline Sales
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"Marketers are realizing that getting local can help them optimize their online campaigns and increase traffic to their physical locations to maximize their offline advertising strategies and to obtain better ROIs from their local customers.
Please join us to discuss how getting local can help you achieve your online and offline marketing objectives, and how to actually set up and optimize AdWords campaigns at the ZIP code level.
You’ll learn how to use geographic data effectively in your reactive and always-on marketing strategies. Patrick Tedjamulia, Product Marketing Manager at Google, will lead a discussion on how advertisers “Get Local with ZIP Code Targeting to Increase Online and Offline Sales.” Aileen Tang, Senior Product Manager at Google, will offer tips for setting up, measuring and optimizing AdWords ZIP Code targeted campaigns. And you’ll walk away knowing how to get local to drive your business forward using AdWords.
- Level: Intermediate
- Duration: 55 mins
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Introducing Mobile Apps Inventory in AdWords
- Is mobile a big deal? There are more than a billion mobile web users who say it is. Now, AdWords makes it easy for you to extend your campaigns to reach users inside mobile apps. We'll review mobile-specific targeting, ad units, and reporting than enable you to optimize your ROI.
- Level: Intermediate
- Duration: 60 mins
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Our Mobile Planet: Understanding U.S. Smartphone Consumers
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"Did you know that two-thirds of smartphone users access the Internet at least once a day on their phones? And that 86% use their phones while consuming other media?
Come learn about the latest findings from the “Understanding the U.S. Smartphone Consumer” report based on Google’s newest wave of Our Mobile Planet global research. Discover how smartphones are transforming core consumer behavior and the way we connect with others, stay informed, keep ourselves entertained, shop and navigate the world around us. Join us as we discuss implications for advertisers and strategies businesses can use to win the moments that matter with mobile."
- Level: Beginner
- Duration: 60 mins
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GoMo: Mobilize your Site with Quick and Easy New Tools from Google & DudaMobile
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Did you know 80% of customers abandon a mobile site if they have a bad experience? Businesses need to make sure they don't lose the customers they worked so hard to attract just because they're on-the-go. An important first step in attracting customers on-the-go is creating a mobile-friendly website, which can sometimes be complicated and confusing. We’re happy to announce that Google's GoMo and DudaMobile have joined forces to make it even easier for small businesses to create a mobile-friendly website.
Reserve a seat at our webinar to learn more about how you can create a free mobile site using tools powered by Dudamobile! In our event, we'll cover:
1. Why mobile sites matter
2. Review Google's HowToGoMo.com resource
3. New: How to create free mobile sites for your small business directly from HowToGoMo.com, using a tool powered by DudaMobile
4. Examples and best practices for mobilizing your site using the free DudaMobile tool - Level: Intermediate
- Duration: 45 mins
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Building Blocks of Digital Attribution
- Are you interested in online attribution but not sure where to begin? This webinar will cover the basics of what attribution is and what it can do for your business, and we'll show you how to set up your Google AdWords and Google Analytics accounts to enable important attribution tools–Search Funnels and Multi-Channel Funnels.
- Level: Intermediate
- Duration: 45 mins
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Getting Started with Google Analytics
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This webinar will cover the basics you need to know to get started with Google Analytics. Topics will include:
* Which Analytics reports to use for the most common types of businesses (ecommerce, content publishing, and lead generation)
* Tagging your marketing campaigns and how to set up goals to measure success
* Tips and tricks to get the most out of your marketing efforts - Level: Beginner
- Duration: 45 mins
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GoMo for Publishers
- This is a version of our popular "GoMo: Best Practices for Mobile Websites" webinar, with content specifically for web publishers. Mobile searches have grown 400% in the last two years but many businesses today still don't have mobile optimized sites. This session will walk you through the ten best practices for building a better mobile site so you can increase your viewership and maximize your monetization potential.
- Level: Intermediate
- Duration: 60 mins
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Reaching Your Goals with Analytics
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Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media? This webinar will guide you in setting up and using Goals and
E-commerce in Google Analytics. Whatever your online business model-shopping, lead-generation, or pure content–these tools will take you beyond standard "pageview" metrics and deliver actionable insights into your buying cycle. We'll also cover how to link your Google Analytics and AdWords accounts, plus a bonus peek at additional powerful features that are unlocked once you've set up Goals.
This webinar is geared towards Analytics users who are not yet using Goals or E-commerce, or who want a better understanding of how to use them. - Level: Intermediate
- Duration: 27 mins
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Introduction to the Google Display Network
- This webinar will provide an overview of the Google Display Network – what it is and why it's effective. It will then walk through the steps to setting up a display campaign. We'll also cover a couple exciting new product launches that make campaign creation much simpler.
- Level: Beginner
- Duration: 60 mins
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