Global software supplier SAP positions a new product with Twitter targeting
Official Twitter feed for SAP Asia. Follow @SAP_APJ for the latest technology trends in Asia and learn how technology can help you achieve your business goals.
As many of our target audience move to social media to consume content, it’s important we shift our media mix into the social space as well. Twitter provides us with the reach and scale to engage with consumers, especially in markets like India, Australia, and Indonesia.
Solutions used
Audience targeting
You want your message to be heard by the right person. Twitter's targeting capabilities ensure it will be.