put video at the heart of . It used Video App Cards to grab attention and make it easy for people to install its app directly from their timelines. It used First View to place video content in the top ad spot in users’ Twitter timelines nationwide for 24 hours – as well as to claim the top position among trending topics in Spain. And used webinars and Periscope to educate and engage people throughout the day.
ran various videos and hashtags in the prime spots during its First View day, promoting various aspects of its campaign:
– the main hashtag for the day, linking all communication together
– a webinar about how use Twitter to find a job
– a Periscope about how to recruit candidates on social media
– a Periscope with InfoJobs spokesperson
– a Periscope with Talent Acquisition ’ parent company Schibsted