Audience insights

Learn about your Twitter followers

This dashboard will help you get to know your Twitter followers. You’ll be able to see:

• Your follower growth
• Your followers’ interests
• Your followers’ demographics, such as language, gender, and location.

Certain accounts will also be able to see data around their followers with regards to consumer behaviors, lifestyles, and mobile devices.

Checking in with your audience as it grows and changes will help you create content that’s relevant and boosts engagement.
 

Compare and contrast

You can benchmark your audience against the average Twitter user, your tailored audiences, and other significant groups.