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The Live Stadium

Because connecting live, in the moment, to passionate fans and big sporting moments = victory.

There’s nothing like a global sporting event to unite fans and incite passion. And there’s nothing like harnessing fans’ passion as a brand. Whether it’s the Olympic Games, World Cup, Wimbledon, the Stanley Cup, or the NBA Finals, fans turn to Twitter to find out what’s happening, in real time. As a brand, running successful campaigns that engage fans at the moment of receptivity takes planning, creativity, and spontaneity.

42%

of sports fans follow Twitter accounts specifically to get guidance on nutrition.

Twitter Insiders, Sept 2016, USA

Case Study

, ‘the race that stops a nation', goes global with Twitter

#MelbourneCup, ‘the race that stops a nation', goes global with Twitter
#MelbourneCup, ‘the race that stops a nation', goes global with Twitter

Case Study

How Motorola India took over Indian Premier League conversations on Twitter

How Motorola India took over Indian Premier League conversations on Twitter
How Motorola India took over Indian Premier League conversations on Twitter

Case Study

Vodafone India boosts consumer engagement through cricket & a brand mascot emoji

Vodafone India boosts consumer engagement through cricket & a brand mascot emoji
Vodafone India boosts consumer engagement through cricket & a brand mascot emoji

72%

of sports fans on Twitter want to see game highlights.

Twitter Insiders, Sept 2016, USA

Research

How brands can connect with fans on Twitter during

How brands can connect with fans on Twitter during #Rio2016
How brands can connect with fans on Twitter during #Rio2016

Perspective

Applying event targeting to and each Olympic sport

Applying event targeting to #Rio2016 and each Olympic sport
Applying event targeting to #Rio2016 and each Olympic sport

Perspective

Preparing for golden moments at the Olympic Games

Preparing for golden moments at the Olympic Games
Preparing for golden moments at the Olympic Games

59%

59% of sports fans on Twitter like to see behind-the-scenes footage.

Twitter Insiders, Sept 2016, USA

Case Study

engages sports fans on transfer deadline day with Twitter Amplify

@VodafoneUK engages sports fans on transfer deadline day with Twitter Amplify
@VodafoneUK engages sports fans on transfer deadline day with Twitter Amplify

Case Study

How interacts with NFL fans to drive engagement and brand relevance

How @PepsiMex interacts with NFL fans to drive engagement and brand relevance
How @PepsiMex interacts with NFL fans to drive engagement and brand relevance

Case Study

Dove Men+Care makes its voice heard with Twitter during the Rugby World Cup

Dove Men+Care makes its voice heard with Twitter during the Rugby World Cup
Dove Men+Care makes its voice heard with Twitter during the Rugby World Cup

Case Study

Rexona Indonesia leads the conversation during a national soccer tournament

Rexona Indonesia leads the conversation during a national soccer tournament
Rexona Indonesia leads the conversation during a national soccer tournament

Who to follow

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