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About eligibility for Twitter Ads
Twitter accounts must meet certain criteria in order to be eligible to participate in Twitter Ads and use Twitter's suite of advertising products. This policy sets out how advertisers can meet Twitter’s eligibility requirements. This policy applies to all advertisers.
Twitter Ads Policy
For an account to be eligible for Twitter Ads it should comply with all Twitter Ads Policies. Please note that some policies may have additional eligibility requirements.
Account Status
- New accounts: New accounts will be held in review for a period before they can begin advertising with Twitter Ads.
- Public tweets: Tweets from an advertiser account must be public. To amend this setting see the "About public and protected Tweets" page.
- Deactivated accounts: An advertiser cannot participate in Twitter Ads if they have deactivated their Twitter account. Please see "Reactivating your account" for more details.
- Suspended accounts: An advertiser cannot participate in Twitter Ads if their Twitter account is in a suspended state. Please see "My account is suspended" for more details.
Quality
For an account to be eligible for Twitter ads it should comply with the Twitter ads quality policy, specifically:
- the account must have a profile image and it should not be a gif
- the account must have a header image and it should not be a gif
- the account must have a website in the bio
- the website in the bio should be functional and should not require the user to sign up in order to access the content
- the website in the bio should represent the brand, product or service being promoted
Languages for self-serve advertisers on Twitter Ads
- Afrikaans
- English
- Spanish
- French
- Italian
- Dutch
- Swedish
- Norwegian
- Finnish
- Danish
- Japanese
- German
- Hebrew
- Bahasa
- Brazilian Portuguese
Eligible countries and territories by region
The following locations are eligible for targeting by self-serve advertisers
-
Africa
Arrow down icon- Angola
- Benin
- Burkina Faso
- Burundi
- Cameroon
- Cape Verde
- Central African Republic
- Chad
- Comoros
- Cote d’Ivoire
- Democratic Republic of Congo
- Eritrea
- Ethiopia
- Gabon
- Gambia
- Guinea
- Guinea-bissau
- Kenya
- Liberia
- Madagascar
- Malawi
- Mali
- Mayotte
- Mozambique
- Namibia
- Niger
- Nigeria
- Republic of the Congo
- Reunion
- Rwanda
- Sao Tome and Principe
- Senegal
- Seychelles
- Sierra Leone
- Somalia
- South Africa
- Swaziland
- Tanzania
- Togo
- Uganda
- Zambia
- Zimbabwe
-
Asia Pacific
Arrow down icon- American Samoa
- Antarctica
- Australia
- Azerbaijan
- Bangladesh
- Bhutan
- British Indian Ocean Territory
- Brunei
- Cambodia
- Christmas Island
- Cocos (Keeling) Islands
- Cook Islands
- Fiji
- Guam
- Hong Kong
- India
- Indonesia
- Israel
- Japan
- Kiribati
- Laos
- Macau
- Malaysia
- Maldives
- Marshall Islands
- Mongolia
- Nauru
- Nepal
- New Caledonia
- New Zealand
- Niue
- Norfolk Island
- Northern Mariana Islands
- Palau
- Papua New Guinea
- Philippines
- Pitcairn
- Samoa
- Singapore
- Solomon Islands
- Sri Lanka
- Thailand
- Timor-leste
- Tokelau
- Tonga
- Tuvalu
- United States Minor Outlying Islands
- U.S. Virgin Islands
- Vanuatu
- Wallis and Futuna
-
Europe
Arrow down icon- Albania
- Andorra
- Armenia
- Austria
- Belarus
- Belgium
- Bulgaria
- Croatia
- Cyprus
- Czech Republic
- Denmark
- Estonia
- Faroe Islands
- Finland
- France
- French Southern Territories
- Georgia
- Germany
- Gibraltar
- Greece
- Guernsey
- Heard Island and Mcdonald Islands
- Hungary
- Iceland
- Ireland
- Isle of Man
- Italy
- Jersey
- Latvia
- Liechtenstein
- Lithuania
- Luxembourg
- Macedonia
- Malta
- Moldova
- Monaco
- Montenegro
- Netherlands
- Norway
- Poland
- Portugal
- Romania
- Saint Helena, Ascension and Tristan Da Cunha
- San Marino
- Serbia
- Spain
- Svalbard and Jan Mayen
- Sweden
- Switzerland
- Turkey
- Ukraine
- United Kingdom
- Vatican City
-
Latin America
Arrow down icon- Anguilla
- Antigua and Barbuda
- Argentina
- Aruba
- Bahamas
- Barbados
- Belize
- Bermuda
- Bonaire, Saint Eustatius and Saba
- Brazil
- British Virgin Islands
- Cayman Islands
- Chile
- Colombia
- Costa Rica
- Curacao
- Dominica
- Dominican Republic
- Ecuador
- El Salvador
- Falkland Islands
- French Guiana
- Grenada
- Guadeloupe
- Guatemala
- Guyana
- Haiti
- Honduras
- Jamaica
- Martinique
- Mexico
- Montserrat
- Nicaragua
- Panama
- Paraguay
- Peru
- Saint Barthelemy
- Saint Kitts and Nevis
- Saint Lucia
- Saint Pierre and Miquelon
- Saint Vincent and the Grenadines
- South Georgia and the South Sandwich Islands
- Suriname
- Trinidad and Tobago
- Turks and Caicos
- Uruguay
- Venezuela
-
Middle East
Arrow down icon- Afghanistan
- Algeria
- Bahrain
- Egypt
- Iraq
- Jordan
- Kazakhstan
- Lebanon
- Libya
- Mauritania
- Pakistan
- Qatar
- Saudi Arabia
- Tajikistan
- Turkmenistan
- United Arab Emirates (UAE)
- Uzbekistan
- Western Sahara
- Yemen
-
North America
Arrow down icon- Canada
- Greenland
- United States
Trade Restrictions
Twitter prohibits advertisements targeted to, and advertiser accounts from, countries subject to US trade sanctions and other US export control laws. Individuals and entities subject to US trade sanctions are also prohibited from signing up for a Twitter Ads account. Among them:
- Cuba
- North Korea
- Iran
- Sudan
- Syria
What do advertisers need to know about this policy?
Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.
If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to ads.twitter.com and file a support ticket using the Help button in the top right corner of your ads dashboard.