Authentic user-generated content from the lens of your consumers, for your consumers
Create hundreds of branded images and videos within hours
Branded content created at a fraction of the cost of traditional channels
The Social Native marketplace, powered by IBM Watson, enables brands to discover and activate creators, customers, advocates, employees and partners in a centralized technology platform.
1,402 creators activated for Coca-Cola
44 creators activated within 2 hours
Creators activated in 6 countries
Dollar Shave Club partnered with Social Native to decrease ad fatigue and increase sales. Based on paid ad metrics, Social Native applied a test-learn-repeat approach to dynamically optimize the branded content, as a result, decreasing CPA by 22% and increasing ad recall by 25pt+.
The best minds in technology combined forces to build the best tool in branded content.
As CEO of Social Native, David drives company growth, increasing market penetration and identifying new business opportunities. David entered the digital ecosystem when he founded GroopBuy, a digital marketing agency. Within 6 months he signed 450+ clients. David later moved on to found AmplifyBuzz, a social media agency for dozens of top tier brands including Crocs, Kraft and Warner Brothers.
As CSO of Social Native, Eytan leads strategies to maintain market leadership and innovation. Eytan is also a co-founder and Chairman of Render Media, a digital media company and co-founder and former Chief Strategy Officer of Scopely, a mobile game producer. Eytan served as Google’s Head of Domain Channel, where he grew the business from $13 million to $600 million annually over four years.
As CGO of Social Native, Jeff drives growth initiatives across the organization. Prior, Jeff was co-founder of Buddy Media, a social marketing software company that was purchased by Salesforce for $800M, where he became Chief Strategy Officer of Salesforce. After the Salesforce acquisition, Jeff started Ragovin Ventures, where he’s an investor and advisor to over 20 startups.
As GM of Social Native, Lisa runs operations, account management, and client services. Prior to Social Native, Lisa was VP, Partner Services at OpenX where she oversaw the AM team. Lisa has also led teams at Yahoo, Spot Runner, and Digital Insight. Lisa has a reputation for driving breakthroughs via building excellent teams, implementing process improvements, and developing go to market programs.
Jordan is founder and Managing Partner of SoftBank New York. Prior to SBNY, Jordan worked as a Partner on the early stage investing team at SoftBank Capital for 16 years. Before SoftBank, Jordan was co-founder and President of ClientLogic and President, co-CEO and co-Chairman of its predecessor companies, UCA (now SITEL Worldwide) and SoftBank Services Group.
Grady is a partner at Bow Capital, a technology focused venture capital firm, and head of sales, marketing, business development and ad operations at Flurry. Prior to Flurry Grady spent time as VP, Global Marketing Solutions for Facebook, Director of Online Sales & Ops for Google’s AdWords team in North America and VP of Agency Sales at DoubleClick, a company acquired by Google for $3 billion.
Kim is President of Amobee, global digital marketing technology company. Kim previously served as the CEO of Adconion Direct, a cross channel digital advertising company, acquired by Amobee in 2014. Prior to Adconion, Kim was the CEO and founder of Frontline Direct, a performance marketing company which she self-funded and grew to more than $100 million in annual revenue.
Effie is the Managing Partner Sound Ventures, an LA-based venture capital fund founded by Ashton Kutcher and Guy Oseary. Prior to Sound, Effie led Global Strategy for Marsh & McLennan’s Risk and Insurance Services division (NYSE: MMC) where she focused on strategic initiatives for both Marsh and Guy Carpenter. She’s also held leadership positions across media, tech and financial services companies such as iHeartMedia Inc., NYSE Euronext and CLEAR. Effie earned her BA from the University of Texas in Austin and her MBA from Harvard Business School.
Most people probably know Ashton Kutcher for his success in television and film, but he’s not-so-quietly also become a successful investor in startups as well. So successful, in fact, that Kutcher and investment partner Guy Oseary teamed up to create Sound Ventures. Kutcher has an incredible success record backing high growth technology companies that promise to reimagine stagnant industries ripe for disruption. Uber, Airbnb, and Spotify are among a few of Kutcher’s early stage investments.
Michael is Managing Director of Act One Ventures, an early stage technology, life sciences, and media/tech investor for companies based in California and New York. Michael was previously CEO and founder of Rainmaker Systems, which was recognized by Deloitte as a Fast 50 award winner and CEO and co-founder of UniDirect Systems, which, under his leadership, ranked 22 on the Inc. 500 list.
As Senior Vice President of MediaLink, Dee’s experience spans brand marketing, business development, digital media and creative ideation/execution. She applies this knowledge leading a variety of engagements for MediaLink, specializing in content marketing and the technology that underpins it. Salomon also leads MediaLink’s marketing efforts. Before joining MediaLink, Salomon ran the digital media sales group for Condé Nast’s digital properties as SVP, sales and marketing, where she was responsible for the revenue of 26 websites.
Brothers Courtney and Carter Reum, are the co-founders of M13, a disruptive venture capital firm that has invested in over 100 startups in names such as Lyft, Snap, Warby Parker, ClassPass, and Slack. Courtney and Carter have been recognized as Goldman Sachs’ 100 Most Intriguing Entrepreneurs 4 years in a row and their entrepreneurial venture VEEV earned them a place on Inc’s 250 fastest growing companies.
Create authentic and personalized
branded content at scale
