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By Gordon Macmillan on
With significant launches from a host of big brands, #MWC18 has been another mobile and tech extravaganza. Throughout it all people have been turning to Twitter. Here's what happened this year.
By Gordon Macmillan on
As #MWC18 is well underway, new research highlights some of the ways that this audience uses Twitter and that includes how they follow and interact with brands.
By Gordon Macmillan on
The Internet of Things, AI, 5G and video will be some of the hot topics at this year’s Mobile World Congress as tech brands converge in Barcelona. Twitter will be there sharing insights and updates.
By Gordon Macmillan on
In this month’s creative roundup we have campaigns from @skyatlantic, @HSBC and @virginatlantic among others that show how brands are making great use of the variety of video products on Twitter.
By Gordon Macmillan on
The CMO of the Unilever had been named as the world’s most influential CMO. He is also a very active on Twitter and thinks it is critical for business leaders to be on the platform.
By Gordon Macmillan on
By Gordon Macmillan on
By Gordon Macmillan on
Karen Blackett’s an OBE and, this week name Chancellor of Portsmouth University, as well as being chairwoman of of MediaCom UK. We spoke to her about how Twitter enhances her agency’s business.
By Gordon Macmillan on