Search results for: All Media & Entertainment content
39 Results
Case Study
@TheEconomist drives an increase in subscriptions with tailored audiences
Learn how The Economist achieved a 20% increase in paid subscriptions by targeting and engaging users through tailored audiences.
Case Study
How does a last-minute theater ticketing app acquire and re-engage theater fans?
Learn how TodayTix, a last-minute ticketing app, acquires and re-engages theater fans.
Case Study
How can a premium TV channel use a new series to increase brand recognition?
Learn how AMC Latin America scared up 25M impressions and built buzz around the new "Fear the Walking Dead" series.
Research
Study offers new marketing mix modeling insights and guidance on where to invest
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Research
New research: Twitter TV fans tune in live to their favorite shows
Learn about engaged TV fans on Twitter and how brands can be a part of the live TV conversation.
Research
Twitter and chatbots help brands deliver top-notch customer service in Canada
Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.
Research
New research shares the keys to In-Stream Video Ad effectiveness
The quickly changing video landscape offers opportunities (and challenges). New research shows how Twitter’s new video ads improve key brand metrics
Research
Twitter extends reach of TV campaigns to young, hard-to-reach audience
New Nielsen Total Ads Rating (TAR) studies commissioned by Twitter show incremental audience reach to TV across four measured cross-platform campaigns.
Research
5 tips to boost campaign performance with In-Stream Video Ads
Find out how creative teams can make the most of Twitter’s new ad offering, using research-backed best practices.
Research
Twitter changes the live TV sports viewing experience
New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.