Vox Media On Pace to Miss Revenue Target as Digital Advertising Disappoints

Other digital-media firms have struggled to live up to ambitious growth goals in a challenging online ad market

Jim Bankoff, chairman and chief executive officer of Vox Media Inc., speaking at a 2016 panel discussion in Austin, Texas.

Photo: David Paul Morris/Bloomberg News
By
Benjamin Mullin and
Amol Sharma

Digital publisher Vox Media is expected to miss its revenue goal for this year by more than 15%, according to people familiar with the matter, adding to the list of new-media companies struggling to live up to lofty growth expectations.

The company, which owns websites including Vox, The Verge and SB Nation, had been targeting revenue of about $200 million in 2018, which would have translated into about 25% growth over last year’s haul of roughly $160 million, the people said. Instead, the company will be struggling to achieve double-digit percentage revenue growth, the people said.

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