Michael Novinson

@MichaelNovinson

I cover for solution providers located west of the Mississippi River, as well as those in Wisconsin and Michigan. mnovinson@thechannelcompany.com

Westborough, Massachusetts
Joined November 2010

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  1. Retweeted
    Mar 7
  2. Retweeted
    Mar 7
  3. Retweeted
    Mar 7

    Attracting top talent has always been a priority. Check out just a few videos of our quirky staff here: .

  4. Retweeted
    Mar 7

    All of our videos are done in-house by a talented, on-staff videographer who's ready at a moment's notice to get an offer to market.

  5. Mar 7

    "The investment we've made in digital marketing has been very critical in attracting millennial talent"

  6. Mar 7

    "If you don't execute in the last mile, you're not going to get the result you desire."

  7. Mar 7

    "I think people focus on chasing the sale so much that they miss the value of their own brand." Michael Knight

  8. Mar 7

    "If they give us a dollar of MDF, we have to stretch it across multiple campaigns" to deliver peak ROI

  9. Mar 7

    There's a tendency to look at the final touch and associate the close with that, but that's not reality -

  10. Mar 7

    ROI doesn't look enough at why particular pieces of digital marketing work -

  11. Mar 7

    "I think video is more genuine when it's ad-hoc, in the moment." Michael Knight, Encore.

  12. Mar 7

    "Video is not an incredible investment in infrastructure. It's primarily time, in terms of editing."

  13. Mar 7

    "More than a third of the projects we're working on include a video" - needs to hit viewers quickly @ThcChannelCo

  14. Mar 7

    "You have to make digital marketing acceptable to a wide band. You can't focus on a particular age range."

  15. Mar 7

    "It [digital marketing] is intrusive. And people have figured out how to filter it out." - Mark Boudreau

  16. Mar 7

    "You've got to be where the buyer is. Digital is the best way to do that." - Bob Skelley

  17. Retweeted
    Mar 7
  18. Retweeted
    Mar 6

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