Ad targeting best practices for Twitter

Connect with a relevant audience

When you advertise on Twitter, you can use our robust targeting capabilities to get your business in front of the right audience.

Whether you want to reach a niche group or connect with people around the world, we offer a variety of targeting options to help you hit your business goals.

Language targeting

Reach people who understand a particular language.

Gender targeting

Target your message to males or females.

Interest targeting

Serve up your campaign to users whose interests broadly align with your business.

Follower targeting

Target the followers of relevant accounts to reach people who are likely to be interested in your content.

Device targeting

Target users based on the specific mobile device they use to access Twitter.

Behavior targeting

Reach high-intent audiences on Twitter based on shopping and spending patterns.

Tailored Audiences targeting

Tailored Audiences uses your own CRM lists to reach specific groups of users on Twitter.

Keyword targeting

Act on signals of intent by delivering timely messages to users based on what they’ve recently Tweeted or engaged with in Tweets.

Geography targeting

Connect with a global audience or narrow the reach of your campaign to a specific country, region or even town.

Targeting best practices

Cover the basics. Select the appropriate location, language and optional device targeting options before selecting additional targeting criteria.
Select one audience targeting type for each campaign. Choose from follower, keyword, behavior, interest or Tailored Audiences targeting to get meaningful insights into your campaign.
Experiment. Test different targeting approaches to understand which audience is the best fit and which messages resonate with different groups. You may be surprised by what’s most effective for you.

Ad targeting