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What are Promoted Accounts?
Promoted Accounts (Followers campaigns) suggest Twitter accounts that people don't currently follow and may find interesting. They help introduce an even wider variety of accounts/@handles that people may enjoy.
Where?
Promoted accounts are displayed in in multiple locations across Twitter, including your Home Timeline, Who to Follow section, and search results.
You may see a Promoted Account listed in these areas if a Promoted Account is relevant to you.
As with Promoted Trends and Promoted Tweets, this suggestion is labeled as Promoted to distinguish it from other recommended accounts.
How?
To expand your Twitter account's reach and grow your audience, start a Followers campaign in your Twitter Ads account.
When?
Promoted Accounts boost your follower growth, so they're best used when you want to build an engaged audience to amplify your message — on and off Twitter. People who follow you not only see your Tweets, they're likely to become brand advocates and customers.
FAQs on Promoted Accounts
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Why am I being shown a promoted account?
Arrow down iconYour activity on Twitter, the information you provide to Twitter, and our relationships with ad partners all help make promoted content more relevant for you.
When you use Twitter to follow, Tweet, search, view, or interact with Tweets or Twitter accounts, we may use these actions to customize Twitter Ads for you. For example, if you search for a specific term, we may show you promoted content related to that topic. We also might customize ads using other information about you, such as your profile information; your mobile device location (if location features are turned on); your IP address; or the apps installed on your device. This helps us show you local ads and other ads that you might prefer.
Twitter may also personalize ads based on information that Twitter and our affiliates collect and that our ad partners share with us, such as a hashed email address, a mobile device identifier, or browser-related information (a browser cookie ID).
This helps Twitter display ads about things you’ve already shown interest in from brands and businesses that you may like. For example, you could receive a Promoted Tweet that includes a deal or promotion from a business whose website you frequent or email newsletter you subscribe to. You could also see this business as a Promoted Account in one of your Who to Follow suggestions. Learn more.
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How do I promote my account / start a Followers campaign?
Arrow down iconTo expand your Twitter account's reach and grow your audience, start a Followers campaign in your Twitter Ads account.
Find optimization tips to make the most of your campaign here.
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What are the Twitter profile guidelines for promoted accounts / Followers campaigns?
Arrow down iconAdvertiser profiles must comply with our Twitter Ads Policies.
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What is "following" on Twitter?
Arrow down iconFollowing someone means you've chosen to subscribe to their Twitter updates. When you follow someone, every time they post a new message, it will appear on your Twitter Home timeline.
Head over to our Following FAQ page for more.