Search results for: All Measure Results content
24 Results
Research
Study offers new marketing mix modeling insights and guidance on where to invest
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Research
How to create video that captivates on Twitter
Discover how to create a video with thumb-stopping power on Twitter that takes advantage of the unique strengths and effectiveness of Twitter Video.
Research
Helping brand marketers measure the impact of their advertising
Twitter is committed to enhancing its measurement solutions, an area in which our MoPub team has already built a strong foundation.
Research
Twitter and chatbots help brands deliver top-notch customer service in Canada
Twitter and chatbots offer real-time, personalized customer service for brands in Canada and beyond. Our research shows Canadians trust chatbots once they’ve used one. After that, using a chatbot boosts several brand metrics, from responsiveness to innovativeness and more.
Research
New research shares the keys to In-Stream Video Ad effectiveness
The quickly changing video landscape offers opportunities (and challenges). New research shows how Twitter’s new video ads improve key brand metrics
Research
The most effective ways to promote your video campaign
Research shows that Twitter is the most effective way to do a video takeover.
Research
5 tips to boost campaign performance with In-Stream Video Ads
Find out how creative teams can make the most of Twitter’s new ad offering, using research-backed best practices.
Perspective
The 3 C’s of technology brand storytelling: content, culture, and connection
Learn how technology brands can connect to cultural experiences in a device-driven world with leaders from Intel, CNET, Twitter, and Muzik.
Research
Research reveals how online advertising can drive offline telco sales
How does online advertising affect offline sales? New research conducted by Nielsen and Foursquare shows that Twitter drives in-store foot traffic and higher customer spending for telco brands.
Research
Twitter and TV are a perfect match for live events
Learn how Twitter improves the way that Canadians experience live events on TV.