If you have created and launched a campaign with no valid credit card on file, your campaign will not serve to your targeted audience. Credit cards are required to start your campaign.

Learn how to add a credit card to your account or about available payment options here.

When the credit limit for your account is reached, all campaigns will be halted.

To view your credit limit, click on the account name on the top right and then click “Billing History” from the drop down menu. Additional information on credit limits is available here.

Note: Credit limit will increase with successful credit card charges and increased spend on the account. If interested, you can request a manual increase to your credit limit by submitting a ticket at ads.twitter.com/help

All Ads Accounts and their Tweets go under review to ensure they meet specific advertising requirements for the Twitter Ads platform.

Advertisers on Twitter are responsible for their Twitter Ads. This means following all applicable laws and regulations, creating honest ads, and advertising safely and respectfully. This article describes our advertising policies. Our policies require you to follow the law, but they are not legal advice.

You can check if your tweets are under review in the "Creatives" section of the "Edit Campaign" page on ads.twitter.com:

If under review, each tweet will be labeled "Under Review." If the review is complete the tweet will show the approval status. 

To check  the approval status of your ads account, please visit your Account Settings page at ads.twitter.com.

To request an expedited review for your ads account and/or tweets, please contact Twitter Ads Support. 

If you have uploaded a Tailored Audience list that has an audience size that is deemed “too small” your campaign will not run.

In the case that the matched audience is below the minimum tailored audience size of 500 active Twitter users, make sure that the original upload size is several times larger. It often takes thousands of entries just to match 500 users.

If your campaign is experiencing no impressions, or a very low volume, it could be due your bid being too low. Bidding higher helps your ad display more often. We recommend advertisers select “Automatic” bidding, which will optimize your bid to get the best results at the lowest price (within your budget).

Additionally, for advertisers that prefer manual bids, we recommend starting with the recommend bid which is displayed above where you can manually enter your bid.

To learn more about the Twitter Ads auction system, please see here. 

Another reason your campaign may not receive impressions is due to too narrow targeting options. While highly sensitive targeting credentials can put your campaigns in front of a highly specific audience, that specificity limits the reach of your campaign.

Additional targeting issues that lead to a low number of impressions can include conflicting targeting types. For example, if you target French speakers in predominantly English speaking countries, you are likely to see a low volume of impressions due to the limited audience size. Additional conflicting targeting types include targeting the male gender but your promotional campaign is mainly popular with females.

Check out our Campaign Optimization guides to help set your targeting and campaigns up for success.

If you've added a max budget on the Ad Group level, this may become exhausted before the total campaign budget. If you increase or remove the Ad Group budget, the campaign will resume serving. 

Learn more on Ad Group budgets within your campaign. 

Campaign metrics will only show in Ads Manager if a campaign delivered in the selected date range. By default, your Ads Manager only shows the last seven days of activity. You can adjust the date range view by selecting your desired date range in the top right corner of your dashboard. You will then be able to view the campaigns and metrics that fall into that date range. 

Haven't started a campaign yet? Learn how to get started.