Using Google Analytics to Understand Navigation Paths
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"There are lots of ways Google Analytics can help you analyze how people experience your website. There are reports for understanding the devices people are using, how long your pages take to load and if people engage with elements within your pages (like watching videos, clicking promotions and even scrolling your content)."

What Features Are Available in Google Tag Manager 360?
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"In the Google Marketing Platform, Google Tag Manager is the worker tool: behind-the-scenes and technical and too often overlooked. The benefits of GTM 360 go hand-in-hand with the enterprise processes and people needed to support a scalable tagging solution across many teams and/or sites."

Transform your business by understanding your customers. Get an overview of Google Analytics and see what results you can get → https://goo.gl/R1UGgw

What Google Analytics Can Tell You About Your Lead Gen Problems
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"First you have to know if people are finding your website. And if they are, who are they? What pages do they take time to read and what pages do they hit the back button on? If you can’t answer the questions above, keep reading. I’ll walk you through the basics of understanding your Google Analytics data so you can find out how your website is performing."

Seeing Causality in Google Analytics Data
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"Companies should be making constant tweaks to their businesses to get better, whether it’s a new marketing campaign or website redesign... Ultimately, we want to know whether or not these changes have an impact on their goals."

Measure Matters Episode 8: Measurement for PR
#measure #analytics #measurematters

Google Analytics Advocates Krista Seiden and Louis Gray bring you up to speed on the latest with the measurement platform, and illustrate how Google tools can be leveraged for the changing world of public relations. They touch on Data Studio, Google Trends, the Google Search Console, URL Builder and more. Streamed from Google's Mountain View headquarters.

Use Google Analytics to Fine-tune Your Value Proposition
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"Once the company defines it, the value proposition should be measured. Data from Google Analytics can be enlightening. It may confirm that the company’s customers align with the value proposition, but it may also identify reasons to adjust strategy."

Tracking Cross-Domain IFrames: An Upgraded Solution
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"In this solution, we’ll use the wonderful customTask to decorate the target iframe. The customTask leverages a setInterval() script which polls the page periodically until the target iframe is found or a timeout is reached."

It shouldn't be complicated... and it isn't. Getting real answers from real people is easy with Google Surveys → https://goo.gl/29k2yr

Finding Metadata Optimization Opportunities with Data Studio
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"Using an interactive Data Studio graph will be much more fun than using a static Excel spreadsheet. Use this Data Studio to start optimizing CTR!"