I would sperate Twitter from social media. Say, Facebook, or Linked-in for business/ professional. Today, economy is directly tied to politics and I think Tweeter brings those issues candidly on this forum - thus its own value.
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Timeliness though. That undoubtedly is the hardest. Being the first to post on a major trend in your field[especially with consistency] does heighten engagement.
Thanks. Twitter will use this to make your timeline better. UndoUndo
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