UrbanYou joins the Oneflare family

Oneflare are excited to announce that we have acquired UrbanYou, Australia’s leader in on-demand home services. Oneflare’s one million plus monthly users will now not only benefit from our wide variety of existing home services, but also take advantage of UrbanYou’s high-quality instant booking services such as cleaning and gardening.

The acquisition will see Oneflare and UrbanYou work together to become Australia’s number one destination for trusted, reliable household services on-demand.

Who is UrbanYou?

UrbanYou was founded in 2014 by Noga Edelstein and Elke Keeley, who identified a gap in the market to help time-poor people source, quality home help – instantly. UrbanYou enables real-time bookings for household services like cleaning and gardening; currently delivering over 40,000 services across Sydney, Melbourne and Brisbane.

Why UrbanYou

The on-demand market is here to stay. According to Billy Tucker, CEO of Oneflare. “We’ve seen an important shift in service delivery systems in the Australian market and understood this would be a too big an opportunity to miss. UrbanYou is the ideal choice because they not only help customers get their to-do list done, which is Oneflare’s main mission, but also provides us with the unparalleled scope to tap into this market.”

One of the main factors contributing to the success of a marketplace is recurring usage, an area in which UrbanYou excels. As co-founder Noga explains, “70% of the bookings we receive each month come from recurring users, providing the business with a reliable subscription revenue stream.” UrbanYou have been able to attribute this success due to their “laser focus on delivering a high quality curated service to time poor Australians.” Oneflare and UrbanYou share the same focus on providing the best service possible for their customers and expert professionals.

The Future of Oneflare and UrbanYou

The integration of Oneflare and UrbanYou will cement Oneflare’s house of brands as the dominant player in the Australian on-demand home services market. UrbanYou will provide Oneflare with new capabilities and important learnings to take advantage of this market, whilst Oneflare will leverage its experience and expertise in connecting customers with over 150+ different service category providers nationally, to help UrbanYou extend upon its existing service categories and geographies they cover.

Founders Noga and Elke will continue to lead UrbanYou and will work in collaboration with Oneflare to further explore and identify opportunities for on-demand services across both companies. Over the next coming months, the brands will be working together with the combined focus of expanding the on-demand home services offering.

You can read more about this integration on this exclusive article in The Australian.