Hundreds of spectators witnessed a bizarre sight Saturday, when a slick new tech startup called RefuGreenErgy held a three-hour launch event in central Brussels, complete with four "RefuGreens" happily pedaling battery-filling bikes. "Company representatives" circulated among tourists and others, describing how the company would convert the power of bicycling refugees into electrical energy—giving the refugees 24-hour periods of amnesty and 1.60 euros per day, and Belgians "green electricity" and a "guilt-free way to help others."
Hijinks
Most of the hijinks below were undertaken by the Yes Men together with partner organizations. For some of them we did most of the work, but for some we just gave some advice. If you're inspired to try something like one of these on your own, check out our cookbook and get cracking!
One week after Democrats in Congress announced their new "populist" agenda, the Yes Men posed as DNC representatives and called their bluff by promoting progressive policies that are popular across the political spectrum, and have already been winning on the local level even in Trump-voting districts.
140,000 people came to Roskilde Festival, but many were dismayed to find posted signs at entrances stating the festival would be collecting and indefinitely storing all text and phone conversations, internet activity, and metadata while on the festival grounds. The signs, designed to look like the festival’s official branding, informed attendees that all digital communications would be collected and shared with “partners”.
At the Ronald Reagan Presidential Library in Simi Valley, California, National Rifle Association spokesperson Hensley Cocker proudly unveiled Share the Safety, a “buy one, give one” program to get guns into the hands of unarmed Black men. Watch the action here: https://www.youtube.com/watch?v=GvnyFPKX8-A
During the United Nations General Assembly Special Session (UNGASS) on the world drug problem—whose dates strangely centered on April 20, or 4/20—the LA Times quoted the UN's new plan to decriminalize drugs and make them a health care rather than criminal justice issue.
Outside their headquarters in New York City, a Pfizer spokesperson gave a shocking announcement on April 1, 2016. “Pfizer will be cutting the price of over 100 medicines.” Cheers rang out from the nearly 100 activists gathered in expectation of this announcement, including members of ACT UP NY, Vocal NY, Housing Works, Health GAP, an affinity group Nobody’s Fool, and others. Little did they know this was part of an elaborate hoax to call out the greed and murderous indifference of the pharmaceutical industry, and illustrate just how easily they could do the right thing.
In European Parliament in Brussels, a "defense and security consultant" presented an "industrial solution to terrorism" which—unlike all other military and security solutions—is guaranteed to actually work.
On All Hallow's Eve, some spooky ghosts took over downtown Frederick, MD to spread a truly terrifying story of the U.S. military's chemical and biological weapons testing in nearby Ft. Detrick.
When Edward Snowden made his first in-person public appearance on U.S. soil since receiving a Presidential pardon, a bi-partisan crowd went wild. Sadly it wasn't true...
In drought-ravaged California, producing one pound of beef requires 1,799 gallons of water. Moby and some friends found a way meat-loving Californians can find a way to sustainably enjoy their locally-raised cattle products: stop showering.
Royal Dutch Shell has spent billions on its plans to drill for oil in the Arctic. Despite setbacks, in the spring and summer of 2015, they were ramping up operations to go drill in areas made newly accessible by climate change. To counter the negative attention they were getting, we decided to help them out by launching a guerrilla marketing campaign to offer people a taste of the melting Arctic.
When the pensions of the London Fire Brigade are threatened by new reforms, the Yes Men and local activists virally disseminate a hoax video of a dog being accidentally blown into a raging inferno at a demo by firefighters. Outrage at the animal cruelty turns into to outrage at the biggest threat to the livelihoods of London's bravest.
Before the UN Climate Talks in Lima, the New York Times told us: “At stake now is the difference between a newly unpleasant world and an uninhabitable one.” But in Lima, the world's governments chose the latter, offering the world not solutions but rather a roadmap to global burning.
Are we really just going to sit by and watch until most species on earth—including our own—go extinct? Or are we going to turn up the heat on our tone-deaf leaders in every way that we can, until they finally realize they have to stand up to the fossil fuel companies, and stop the carbon madness?
Yes Man and Reed College alum Mike Bonanno teamed up with students to deliver a fake announcement that Reed will divest from fossil fuels over his commencement speech.
Environmental and indigenous rights activists team up with the Yes Men to impersonate the U.S. Department of Energy, the Bureau of Indian Affairs, and the Department of Defense, and announce the nation's new energy plan.
A Dutch man in full costume appears on a Canadian talk show to explain the blackface elements of a holiday deeply cherished in the Netherlands.
In towns across Canada, troupes of mischievous activists disrupted the attempts of TransCanada (of Keystone XL fame) to ram through another Tar Sands pipeline, Energy East, by dressing as TransCanada reps, but with "SaveCanada" logos, and telling the real story.
Royal Dutch Shell and Russia's Gazprom team up to open the newly accessible Russian Arctic to oil drilling. To help them celebrate, Greenpeace teamed up with the Yes Lab and activists from Russia and the Netherlands to throw a barge party on the canals of Amsterdam, complete with a drugged up polar bear, a marching band, and a singing Russian child.
In Chiapas, México, a group of students and activists issued a fake Monsanto press release announcing the Mexican government had officially approved the sale of their patented seeds on a commercial scale. Though the announcement was a fake, Monsanto apparently felt very threatened.
Human rights organization Breakthrough partnered with the Yes Lab to focus on how immigration reform legislation affects women, and Legals for the Preservation of American Culture (LPAC) was born. The fictional group launched their anti-immigrant campaign by calling for the deportation of the beloved icon.
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