Using celebrities to highlight poverty in communities in Africa, and reverting to over-simplistic harmful stereotypes, is a sector wide problem, where humanitarian and development organisations too often resort to communications that perpetuate the ‘white saviour’ complex, or misrepresent a cycle of aid and despair, using de-humanising images of poor black and brown people in their fundraising materials. There is no place for such colonial stereotypes and imagery like this, and we must be prepared to challenge them wherever they appear.