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Cardiff City: Rebranded: Bluebirds and Red Dragons Paperback – Illustrated, 17 Oct. 2016

by Scott Johnson (Author)
5.0 5.0 out of 5 stars 2 ratings
See all formats and editions
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This is the story of what happens when a football club changes overnight and fans are left to deal with the fallout. It is the real story of what happened from the beginning to the end of an unwanted rebrand of a proud football club. For some, it was tolerable, for most a step too far. Cardiff City: Rebranded tells how the club's change from blue, a colour the club had worn for more than a century, to red in the summer of 2012 caused absolute and unnecessary turmoil. Flamboyant owner Vincent Tan made the change in good faith, to help the club crack the Asian market, but made the mistake of not consulting City's diehard fans, who were left to like it or lump it. The rebrand lasted almost three years and this book is the story of what happened during that period from a fans' perspective, with first-hand accounts from supporters, players and those involved with the club - set against a backdrop of a first-ever promotion to the Premier League, and subsequent relegation - from what is one of the most turbulent periods in Cardiff City's proud history.
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  1. Print length
    288 pages
  2. Language
    English
  3. Publisher
    Pitch Publishing Ltd
  4. Publication date
    17 Oct. 2016
  5. Dimensions
    14 x 2.2 x 21.6 cm
  6. ISBN-10
    1785312138
  7. ISBN-13
    978-1785312137
  8. See all details
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Product description

Review

"Well researched. Writes persuasively and impressively in the final chapter about how the doomed rebrand was borne out of naivety, rather than any malice. I think City fans will find Cardiff City Rebranded a worthy and readable record of this fractious period in the club's history." --MauveAndYellowArmy.net

"The whole emotional journey of the rebrand and its impact on Cardiff City is covered in the excellent Cardiff City Rebranded. After covering every turn of this soap opera, Johnson concludes his superb book with an analysis of the rebrand. An emotive and thought provoking read. It is a must read for all fans who care about their club and its future." --ItsRoundAndItsWhite.co.uk

About the Author

Scott Johnson has a weekly Cardiff City column in the South Wales Echo and has previously written The Blues are Up - Cardiff City's Rise to the Premier League, an account of the club's 2012/13 Championship-winning campaign. He has also contributed to When Saturday Comes, FourFourTwo and World Soccer.

Product details

  • Publisher ‏ : ‎ Pitch Publishing Ltd; First Edition (17 Oct. 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 1785312138
  • ISBN-13 ‏ : ‎ 978-1785312137
  • Dimensions ‏ : ‎ 14 x 2.2 x 21.6 cm
  • Customer reviews:
    5.0 5.0 out of 5 stars 2 ratings

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Scott Johnson

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