From Big Data to Big ROI

Lotame’s data management platform (DMP) allows you to collect, organize, and activate data from any source to gain a holistic view of your consumers, to power efficient and effective marketing campaigns and more relevant content. Lotame's global Data Exchange (LDX) provides you with access to billions of third-party data points with a focus on quality.

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Make More of Your Data Actionable

Aggregate audience data from any source - online, offline, mobile, social, search, OTT and beyond - and activate it across screens.

Learn About Your Most Valuable Customers

Combine your data with insights from Lotame's global data exchange for deeper insights about your consumers.

Improve ROI by Targeting the Right Audience

Improve campaign performance by targeting your campaigns to the audience most likely to respond.

Increase Relevance Across Screens

Reach your audience on the right screen at the right time for increased engagement and campaign performance.

Maximizing The Value Of Data

As the leading independent DMP, we are hyper focused on helping each of our unique clients leverage the power of data. With that in mind, Lotame offers a suite of customized solutions and a dedicated client success team to solve any data challenge, regardless of how simple or complex.

Data Management Platform

Collect Anywhere. Use Everywhere.

Collect, organize, analyze, and activate your data from any source with Lotame’s award-winning DMP.

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Data Exchange

The World's Data at Your Fingertips

Access billions of mobile and online third-party data points around the world to make your audience segments even more targeted and effective.

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Cross-Device

Bridging the Gap Between Screens

Collect and connect data from all the devices your target consumers use to reach them in the right place, at the right time!

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Audience Optimizer

Evolve your Perfect Audience into Perfect Audiences

Create powerful look-alike and act-alike models to extend your most valuable audiences and increase the efficiency of your campaigns.

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Syndicate

Powering the Seamless Exchange of Second-Party Data

Exchange second-party data seamlessly and transparently, from within Lotame's DMP or across leading DSPs.

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Onboarding

Bringing Offline Data Online

Combine offline and CRM data with other data sources for a holistic view of your consumers.

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Data Stream

Powering the People Data Needs of Global Business

Access Lotame's raw data firehose to fuel enterprise-level applications and solutions for deeper, more valuable insights into target consumers.

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aiTV

Bringing Digital Intelligence to Television

Plan and measure TV ad campaigns using rich, behavioral digital and viewership data. Understand your TV audience beyond age and gender, and how certain TV buys affect purchases.

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Tailored For Your Business

Lotame's DMP was built to deliver measurable value for marketers, agencies and publishers. This value is unlocked through a powerful set of interlinked solutions that enable you to maximize effectiveness at every stage of your data strategy.

Agencies

Case study
AMP Agency Increases Engagement 250% with Cross-Device Targeting

“This type of data activation should be the new norm. We’ve invested in the right talent,
the right technology and the right partner in Lotame to bring extremely powerful, yet
simple data solutions to our clients.”

-SARA WHITELEATHER
VP INTEGRATED MEDIA, AMP
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Marketers

Case study
Global Music Label Increases Impressions 60% and CTR by 39%

A premium music label partnered with Lotame’s DMP to collect first-party data from their network of artist and merchandising subsidiary sites.

By identifying users clicking on their ads, and collecting these data points in a custom hierarchy structure within Lotame’s DMP, their team was able to analyze the interests, actions, and demographics of users interacting with ad campaigns, insights which were then used to increase scale and find potential fans in future campaigns.
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Publishers

Case study
AccuWeather Drives 275% Increase in Ad Spend

“From the Lotame data management platform, including Lotame Insights, we were able to easily identify the valuable 'auto-intender segment' and tailor our weather product messaging to keep those members engaged and deliver new ad products targeted specifically to them.”

— STEPHEN MUMMEY
Director, Advertising Strategy & Audience Development, AccuWeather
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News & Resources

Want to know what's new at Lotame? Or just looking for more information about how some marketers, agencies, and publishers have used Lotame to meet their business goals? Check out the News & Resources section for case studies, whitepapers, news, events, and lots more!

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Press Release

Lotame Research Report, The New State of Audience Data: Accuracy Matters

Education

Data Management Platform Playbook

Case Studies

Case Study: CtrlShift Decreases CPA 92%

Video

Introducing Lotame Precision Audiences [VIDEO]