Whether it’s still warm in your city or you’re buried in a blizzard, whether you’re an online shop or a neighborhood brick-and-mortar — the winter holidays are your chance to connect with an engaged audience on Twitter.

Today we’re sharing four things to Tweet about this holiday season, illustrated with examples from businesses around the world. By following and experimenting with these approaches, you won’t just be inserting yourself into the conversation for the sake of it; you’ll add value to your followers and express your personality in a genuine way.

Share gift ideas

During this busy shopping time, many people are looking for gift inspiration. In fact, 46% of users say they want to see businesses Tweet holiday shopping ideas.* Help ease holiday stress by providing gift ideas for different groups such as dads, friends, or co-workers.

Promote your best deals and discounts

The holiday season is the perfect time to promote your best deals, seasonal merchandise, or free delivery specials. In fact, research shows that 73% of consumers are more likely to buy from a small business during the holidays if they see a sale, deal, or special on Twitter.*

#ProTip: Include photos in your Tweets to showcase your products or discounts. Avoid generic holiday imagery, and highlight your sales with bold stats.

Create a Twitter Poll

Twitter polls are a great way to interact with your audience to understand where people stand. Get creative and ask a variety of questions, from product feedback to pop culture preferences. When the poll is over, a push notification is sent to all participants, driving engagement back to your content.

Put your products in the spotlight with GIFs

GIFs are more than funny images you send to friends — they can be used to create powerful marketing content. These animated images can add a touch of personality to your Tweets, and also lead to higher Tweet engagement rates.

Have more questions? Follow @TwitterBusiness for more tips on seasonal marketing, or check out the basics on how to create a campaign. 

* Twitter + Millward Brown, Holiday Insights Study, 2015