Search results for: All Power of Video content
14 Results
Research
Study offers new marketing mix modeling insights and guidance on where to invest
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Research
New research shares the keys to In-Stream Video Ad effectiveness
The quickly changing video landscape offers opportunities (and challenges). New research shows how Twitter’s new video ads improve key brand metrics
Research
The most effective ways to promote your video campaign
Research shows that Twitter is the most effective way to do a video takeover.
Research
Twitter extends reach of TV campaigns to young, hard-to-reach audience
New Nielsen Total Ads Rating (TAR) studies commissioned by Twitter show incremental audience reach to TV across four measured cross-platform campaigns.
Research
Twitter changes the live TV sports viewing experience
New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.
Best in Class
#BestofTweets 10 examples of Twitter creativity in the world
A look at 10 Twitter campaigns that stood out because of their creativity.
Perspective
How Twitter’s expanded video programming slate supports your marketing strategy
Twitter’s content partners provide premium video for your marketing strategy.
Perspective
3 ways to own the moment and achieve "Love at First View"
Find out how First View has helped brands get in front of a huge audience at the optimal moment.
Perspective
Love at First View — owning the timeline and the moment
Find out how First View has helped brands get in front of a huge audience at the optimal moment.
Case Study
How @VolvoCarUSA pre-roll video ads reach diverse audiences in a discovery mindset
Learn how Volvo increased performance and cost-efficiency on Twitter by using pre-roll video ads to connect with audience passion points.