Search results for: All Learning to Fly content
17 Results
Research
Study offers new marketing mix modeling insights and guidance on where to invest
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Research
The most effective ways to promote your video campaign
Research shows that Twitter is the most effective way to do a video takeover.
Research
Twitter changes the live TV sports viewing experience
New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.
Research
Research reveals how online advertising can drive offline telco sales
How does online advertising affect offline sales? New research conducted by Nielsen and Foursquare shows that Twitter drives in-store foot traffic and higher customer spending for telco brands.
Research
#HolidayIsHappening : a guide to creative holiday marketing
Learn how to drive attention, recall, and purchase consideration on Twitter this holiday season.
Research
The evolution of TV with Twitter in Canada
Learn more about how users turn to Twitter to enhance their TV viewing experience, and what this means for advertisers and brands.
Research
Experts share tips for a successful live broadcast
Learn how to engage target audiences in real time and enliven your brand messaging with these tips for immersive Periscope broadcasts.
Best in Class
A closer look: Three standout campaigns that won #CannesLions
From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.
Case Study
Doritos UK’s Twitter campaign brings the heat to sell its super-hot snacks
How Twitter and a baby dragon heated up sales of Doritos in the UK.
Case Study
This Bud’s for you: How Anheuser-Busch InBev brews brand engagement
How beloved American brewery Anheuser-Busch InBev taps into what’s happening on Twitter to lift sales.