Twitter Awards

A stroke of genius, a burst of creativity, a brilliant idea. These are the seeds of award-winning campaigns.

In 10 years Twitter has grown from a mobile messaging service to the pulse of the global community. It is the live connection to what’s happening. Along the way, advertisers have been disrupting, inventing, and reimagining the marketing playbook.

The first annual ‎#TwitterAwards recognize these achievements with gold, silver, and bronze trophies in the following categories: live, creativity, impact, scale, and customer. We’ve had hundreds of entries from more than 15 countries. Like Twitter itself, the ‎#TwitterAwards reflect who we are, where we are, and what makes us tick.

All Twitter Awards entries were judged based on three criteria: Creativity: Did the campaign challenge convention and push the creative envelope? Live: Did the campaign use Twitter in unique, new, and compelling ways to start live conversations? Results: How did the campaign use Twitter to address and solve a key brand challenge, and what were the measurable results?

Not that choosing the winners was simple arithmetic. A standout campaign makes us laugh out loud or hit the share button; it inspires us to add our voice, rethink our position, and join the conversation.