From military-grade shelters to DNA testing for dogs: we use WooCommerce to help all kinds of clients grow their businesses. Here’s the story of how we worked with Micah and Adriana to turn their own passion for dogs into an online canine genetic testing service, so all dog lovers can learn more about their canine companions.
GenSol Case Study: Providing Affordable Genetic Testing for Man’s Best Friend
August 2, 2018 - 2 Comments
Shopping on Instagram: Tag WooCommerce Products in Posts and Drive Traffic to Your Store
July 31, 2018 - 3 Comments
You’re exploring whether Instagram and its one billion users can help grow your business, right?
If you have a WooCommerce store, you have even more Insta-opportunity: Shopping on Instagram makes it simpler than ever to move people from your photos to checkout.
Let’s leverage the power of Shopping on Instagram for your business!
Should Your Business Use Instagram for Marketing? Six Questions To Ask
July 27, 2018 - 8 Comments
Wondering if your business should be on Instagram? The short answer is that whatever you’re selling, you should consider it. Instagram now has over one billion monthly users — as of January, 2018, 7 percent of internet users in the United States accessed Instagram once every few days.
And if you’re in certain eCommerce categories or selling a visual product, you definitely should.
Here are six questions to ask if you’re weighing whether Instagram should be part of your marketing strategy.
Google Shopping for WooCommerce: How to Set Up Your Product Feed
July 26, 2018 - 10 Comments
Google Shopping ads — those graphic product ads you see at the top of a page of search results — are a visual, dynamic way to attract online shoppers to your store right from Google.
If you’re selling with WooCommerce, your products can show up there too! To run Shopping ads you’ll need a feed of your products to share with Google — and there are extensions, like WooCommerce Google Product Feed, specifically created to help you do that.
Google Shopping Ads Increase Visibility and Conversions
Shopping ads appear before Google text ads, and include basic product data like titles, images, prices, and reviews, as well as promotions:
You control the product information displayed, which makes it easier for customers are to find the exact items they’re looking for — and therefore more likely to make a purchase.
Five Ways to Reignite Your WooCommerce Abandoned Cart Recovery Rate
July 25, 2018 - 1 Comment
You’re spending a lot of time and money to drive quality traffic to your website. Your product pages look great, and customers love your products. WooCommerce’s stability and performance provide a frictionless shopping experience as visitors navigate your website, adding products to their shopping cart.
And then more than 70% of those shoppers exit your website, leaving those products in their cart.
This is not a new phenomenon. eCommerce merchants have been battling abandoned carts since the first online store opened.
One of the best and most popular ways to encourage people to recover their abandoned shopping carts is with a well-crafted email re-marketing sequence. There’s a problem, though: most other merchants are using the same tried-and-tested re-marketing methods and tools to try and bring down their cart abandonment rates. And there hasn’t been much innovation in this space recently, creating two major stumbling blocks:
- When your competition uses similar strategies and tactics, it’s much harder for you to stand out and clinch that sale.
- Consumers have become conditioned to expect a post-abandonment email that includes a discount.
Can you stick to what you’re already doing? Sure. But by not tweaking and improving the way you are recover abandoned carts, you’re leaving money on the table — to giving it away to your competitors.
At Conversio, we’re focused on helping eCommerce merchants with email marketing and having worked with more than 20,000 customers, we’ve noticed a few emerging ideas that have helped them improve their abandoned cart recovery rate. Here are five of our favorites.
Using Brand Archetypes to Craft Unique Digital Experiences: Meet Herdl
July 24, 2018 - 2 Comments
When you begin to suspect “the way things are” in your industry no longer serves you or your customers, do you keep your head down — or buck the trend?
Earlier this month we chatted with WooExpert Neuralab and today we hear from Herdl: a U.K. agency born from of a desire to shake up the status quo.
Having co-founded Herdl just over five years ago, here’s what co-founder Gareth Morgans had to say about productivity, brand archetypes, WordPress, and WooCommerce.
How to Set Up a New WooCommerce Store
July 20, 2018 - 6 Comments
This week we’ve been looking at some of the thing business owners should consider when choosing an eCommerce platform. To close things out, let’s walk through how to set up a WooCommerce store — a two-part process.
If you are starting from scratch, head to WooCommerce.com/start to get a basic site in place. If you already have a self-hosted WordPress site or a WordPress.com site with a Business plan, head to the Plugins section of your dashboard to search for, add, and activate the WooCommerce plugin.
WooCommerce Pricing: How Much Does it Cost to Run a Store?
July 19, 2018 - 11 Comments
WooCommerce and WordPress are both free, open source software. While this can represent considerable savings, when it comes to WooCommerce pricing, there are still some costs involved in launching a new store.
One of the reasons many people choose WooCommerce is because, like the software itself, costs are customizable — you have a lot more control over what you spend and when than with most other eCommerce platforms.
Understanding Hosting, Security, and Updates for WooCommerce
July 18, 2018 - 8 Comments
Open source technologies are accessible to anyone — free to download, free to use.
They provide a solid framework for your innovation, creativity, and growth and have outlasted scores of competitors, but they do require a bit of hands-on work. In part three of our eCommerce for WordPress series, we explore three topics key to setting yourself up with open source eCommerce: hosting, updates, and security.
eCommerce Comparison: How to Choose the Right Platform For Your Business
July 17, 2018 - 8 Comments
Are you starting an eCommerce business? Or have you outgrown the software you used to launch your site?
Maybe you’re feeling locked in having just learnt that the platform you use owns your content. Or sales are booming and you want to reduce transaction fees!
Today we’re covering how to choose the right platform for your business, the second part of our series for those exploring WooCommerce.
An Introduction to eCommerce for WordPress – WooCommerce
July 16, 2018 - 4 Comments
New to WooCommerce? It’s a free plugin that transforms WordPress websites into customizable eCommerce stores. First released in 2011 by WooThemes, a WordPress theme development agency with roots in Norway, the United Kingdom, and South Africa, it was later acquired by Automattic, makers of WordPress.com and Jetpack. In the U.S. alone, WooCommerce powers a whopping 55% of all eCommerce sites and nearly 2.3 million online stores.
Over the next few days we’ll look at some key questions and topics, starting with an introduction to eCommerce for WordPress. Welcome to Woo!
Getting Game-Ready: Building The Official All Blacks Shop on WooCommerce
July 12, 2018 - 4 Comments
What does it feel like to build and launch the official All Blacks Shop for the New Zealand Rugby Union in just four weeks? Blake Skjellerup and Meta Digital could tell you: they built allblackshop.com on WooCommerce with impressive turnaround time.
What did it take to get the iconic sports apparel store game-ready on WooCommerce? Determination, research, and the right partner and platform.
How a Jewelry Shop Owner Found a Niche to Grow Her Brand
July 10, 2018 - 14 Comments
For Melissa, Founder and CEO of Tiny Tags, motherhood and entrepreneurship go hand in hand. That’s because giving birth to her son inspired her business of made-to-order keepsake jewelry for mothers.
Ten years later, her online shop is thriving, thanks to a keen understanding of her niche, a commitment to authenticity, and an insatiable curiosity. Here’s a window into Tiny Tags.
CAMMS Case Study: Simplifying Complex Purchases with WooCommerce Product Types
July 6, 2018 - 9 Comments
CAMSS sells durable, military-grade shelters made for quick set-up and easy transport. The shelters withstand extraordinary conditions like heavy winds, extreme temperatures, and snow loads. Their product is highly customizable, with multiple shelter size options and add-on accessories like lights, partitions, flooring, generators, and more. Their clients can choose from endless combinations of shelters and accessories.
The variety and flexibility is great for business, but a challenge for store setup. Here’s how our team at coolblueweb worked with CAMMS to solve product type complexity problems they were facing and deliver a better experience for their customers, with WooCommerce.
WooCommerce Sales Tax for the US: How to Enable Automated Calculations and Filing
June 26, 2018 - 24 Comments
The US Supreme Court decided this week that each state can now require sales tax to be collected on internet sales. This ruling opens the door for states to do something that they haven’t been able to before: tax a lot of internet sales.
tl;dr: Enable free, automated, single nexus tax calculations with WooCommerce Tax, or for additional nexus and more complex tax scenarios, and auto-filing, try TaxJar.
While WooCommerce can’t advise you on which taxes your business needs — that’s a question for your accountant — you can configure settings in WooCommerce to either manually or automatically calculate taxes based on the requirements of the new rules.
Winning WooCommerce Enterprise Clients from Zagreb to New York City: Meet Neuralab
June 25, 2018 - 9 Comments
WooCommerce is one of a number of eCommerce platforms you could choose to build a store. Why WooCommerce? Our verified WooExperts will tell you it’s for the customizability, flexibility, and love of open source.
Neuralab are one of our WooExperts. I chatted with Neuralab CEO Krešimir Končić about building WooCommerce enterprise sites from Zagreb to New York City, tips for winning enterprise clients, tool recommendations for remote collaboration, and some of their recent inspiring projects.