We're working to improve online advertising for everyone. That means having an ads ecosystem built on:
▪️trust
▪️transparency
▪️value

Take a look → http://bit.ly/2NEEiPc

Changing the Game in Personalization with Marketing Cloud and Google Analytics 360
#measure #analytics #crm #salesforce #marketing

"Last month at Salesforce Connections, Salesforce announced that Marketing Cloud is delivering new integrations with Google Analytics 360. As part of the integrations, a new Marketing Cloud analytics dashboard with consumer insights from Analytics 360 is now available. Additionally, Marketing Cloud engagement data is now available within Analytics 360 for improved attribution and website optimization. Launching in pilot this quarter, for the first time, audiences created within Analytics 360 can be published to Marketing Cloud for cross-channel journeys."

Brands can't afford to sit on insights any longer. Learn how you can keep up and you can act faster and smarter, via @ThinkwithGoogle → http://bit.ly/2NzLc8q

Announcing Google Analytics 360 reporting in Salesforce Marketing Cloud. Get a more complete understanding of campaign performance so you can better reach your customers → http://bit.ly/2Nx7sQj

Proven Strategies for Making the Most Out of Google Optimize
#measure #analytics #optimize

"In this article, we’ll share some great tips for making the most out of Google Optimize so you can create the best A/B tests possible for your website."

Combine the actions your customers take across devices to better reach them in the moments that matter. Read more about our new Cross Device features → http://bit.ly/2NwCgRj

Cross Device Reporting in Google Analytics: What it is & How to Use It
#measure #analytics

"A new Google Analytics feature, enhanced cross device reporting, brings insight into their user tracking across mobile, tablet, and desktop, creating a more holistic understanding of the customer journey."

10 Tips on Using Google Analytics
#measure #analytics

"Google Analytics (GA) offers marketing analytics products for businesses of all sizes to better understand your customers. It’s a must use if you do any digital marketing."

Need a refresh of #GoogleMarketingLive announcements? Check out this recap from Fast Company → http://bit.ly/2O0qLCJ

Announcing Google Measurement Partners: a program that gives brands a variety of new options to measure their advertising media → http://bit.ly/2NsN4Qt