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Building the future web, together.
The AMP Project is an open-source initiative aiming to make the web better for all. The project enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.
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What AMP Provides
Higher Performance and Engagement
Web pages and ads published in the AMP open-source format load near instantly, giving users a smooth, more engaging experience on mobile and desktop.
Flexibility and Results
Publishers and advertisers can decide how to present their content and what technology vendors to use, all while maintaining and improving key performance indicators.
A collaborative effort
AMP is built thanks to a deep collaboration with thousands of developers, publishers and websites, distribution platforms and tech companies. More than 1.5B AMP pages have been published to date and 100+ leading analytics, ad tech and CMS providers support the AMP format.