History

He Helped Teach the World to Sing: Meet One of the Songwriters Behind the Iconic Coke Jingle-Turned-Pop Hit
Why the Coca-Cola Archives is Digitizing More than 6,000 Analog Tapes

One of the key components of my job is the preservation of the assets of the Coca-Cola Archives. With all of the artwork, photographs and artifacts in our holdings, it may surprise you to learn that one of the most difficult media formats to preserve is videotape. We have more than 10,000 tapes in our
The Piccadilly Sign

How Coca-Cola found a home at one of the most famous advertising spots in the world.
Coca-Cola Collectors Fair 2016

Fans flock to London to share their love of Coca-Cola! Find out what happened, and watch the video highlights.
Coca-Cola archivist: Meet me at the Coca-Cola Great Britain Collectors Fair

The Coca-Cola Company archivist, Justine Fletcher, invites you to the Coca-Cola Collectors Fair in London, 18th September.
5 unusual treasures from the Coca-Cola archives

Editor Matthew Hepburn digs out five of his favourite items from the Coca-Cola archives in Atlanta – home to world’s largest collection of Coke memorabilia and merchandise.
Gallery: 9 places we’ve called home

Take a look at some of the Atlanta buildings we’ve occupied over the last 130 years
Who was Dr. Joseph Jacobs?

Meet the man behind Jacob’s Pharmacy, the first place to serve Coca-Cola.

Latest stories

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5 unusual treasures from the Coca-Cola archives

Editor Matthew Hepburn digs out five of his favourite items from the Coca-Cola archives...

8th Home of Coca-Cola

9 Atlanta buildings Coca-Cola has called home

Find out more about the history of our locations, and view the gallery...

Asa Candler: the man behind Coca-Cola's pop

Asa Candler made one of the coolest bets in history...

Mary Alexander, Coca-Cola Model

A humble trailblazer: meet Mary Alexander

Meet the first African-American woman to appear in Coca-Cola advertising...

The Olympic Games

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Coca-Cola and the Olympic Games

The Coca-Cola Company is the longest continuous sponsor of the Olympic Games. Our relationship started way back in 1928 and we are proud to have extended our role as Worldwide Partner through to 2020. Here we take a look back at our history… Amsterdam 1928: the beginning A freight ship arrives in

History of Coca-Cola_The Woodruff legacy

Our story 1919-1940: Coke’s first Olympics

History of Coca-Cola 1919-1940: the Woodruff legacy and Coke’s first Olympics Arguably no person had more impact on The Coca-Cola Company than Robert Woodruff. In 1923, four years after his father Ernest purchased the company from Asa Candler, Robert became the company’s president. Candler had introduced

Fun facts about Coke and The Olympics

Coca-Cola's Olympic Games heritage stretches back to 1928 - these fun facts are about just some of the quirky and interesting things that have happened along the way! If you want to more know more, take a look back at landmark moments from Coca-Cola's history with the Olympic Games. 1936: from

Contour Bottle

The story of the Coca-Cola bottle

One of the most famous shapes in the world is the iconic contour fluted lines of the Coca-Cola bottle. Renowned as a design classic and described by noted industrial designer, Raymond Loewy as the “perfect liquid wrapper,” the bottle has been celebrated in art, music and advertising. When Andy Warhol

Elvis, Marilyn and icons kissed by the Coke bottle

Billions of people have "kissed" the Coca-Cola glass bottle over the last 100 years. Hopefully, you're one of them. And if so, you're in pretty good company. "Kissed By", one of many elements of the global marketing campaign marking the 100th anniversary of the Coca-Cola bottle,

Bottleneck Blues: How slide guitarists use Coke bottles

The plaintive, almost human-sounding wail of a slide guitar has been recognisable as one of the hallmarks of American vernacular music since the early 1900s — whether being played by pioneering blues guitarists like Robert Johnson and Blind Willie Johnson, in the country & western idiom by the likes

The Coca-Cola Archives

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A treasure trove of nostalgia: the Coca-Cola archives

My team has the rare privilege of looking after Coca-Cola’s world famous heritage and we're major contributors to Coca-Cola websites around the world. One of my old bosses used to say that you get the trademark and you publish it a little brighter each day, making sure all the information that goes

Historic move: relocating the archives

How do you move millions of items which are cumulatively worth tens of millions of dollars? The joking answer is “very carefully,” but it's not too far from the truth. My team experienced it this summer as we relocated our entire collection to a new state-of-the-art storage facility. The Archives of

Coca-Cola Memorabilia Auction

Going once, going twice: behind the bidding at a Coca-Cola memorabilia auction

“Sold! To buyer 19…” Those were the best words I heard earlier this month when I attended an auction of Coca-Cola memorabilia. I traveled to the Morphy Auction house in Pennsylvania, U.S., with Coca-Cola Archivist Ted Ryan for one particular item – a piece of original art featuring

Coca-Cola's history