Technology

We Guarantee High-Quality Location Data

From day one, Ubimo was built from the ground up around location technology. Over the past 5 years, we’ve established market leadership with a relentless pursuit of quality and innovation. Today, Ubimo maps and processes more than 2B location signals per day and matches them to more than 12M venues to ensure the best location insights for our clients.

12M

venues in USA

1600

retail brands

80M

monthly active unique devices

35M

daily active unique devices

400GB

of location data processed daily

Mapping Places with proprietary Dynamic Polygon Technology

POI indexing technology to mix and match different databases in order to create the most accurate and robust venue database of the U.S. We then apply machine-learning, Dynamic Polygon Technology to create accurate polygons for each venue.

Standard Approach

Ubimo’s Dynamic Polygon Technology

Location Signal Verification

Machine learning tools score and evaluate every signal. We analyze more than 150B signals per month, verifying consent, filtering out inaccurate signals coming from centroids, IP, truncated coordinates and fraudulent publishers.

Matching places and devices to build real-world understanding

Matching Ubimo’s places data index with qualified device data over time (both persistent and real-time), ensures high quality data and generates various audiences. Tracking data over time and refreshing it on a daily basis enables our clients to better understand consumer behavior and generate actionable insights.