Avinash KaushikVerified account

@avinash

Author, Web Analytics 2.0 & Web Analytics: An Hour A Day | Digital Marketing Evangelist, Google | Co-Founder, Market Motive

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kaushik.net/avinash
Joined July 2008
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  1. Pinned Tweet
    Mar 19

    My latest post... Closing Data's Last-Mile Gap: Visualizing For Impact! Learn 11 principles that convert your analysis into stories that are simple, effective and drive data-influenced change.

    2 replies 29 retweets 71 likes
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  2. Apr 27

    An important analytics lesson... : )

    1 reply 32 retweets 95 likes
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  3. Apr 27

    A handy-dandy quick Security Checkup for your Google account: Device warnings, security activity issues, and 2-factor. Take two minutes. Worth it!

    3 retweets 5 likes
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  4. Apr 26

    We are hitting peak culture on the interwebs.... 10 New Yorker cartoons but with Kanye tweets: by

    5 retweets 26 likes
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  5. Apr 26

    A while back I coined the Bing Rule: "Small numbers always end up having higher % results." Context: Bing's conversion rate will always beat Google's. You get 100 people from Bing, 100k from Google. Big numbers bring variety. Applies to a lot of ur current dimensions/analysis.

    3 replies 19 retweets 73 likes
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  6. Apr 26

    (The Fox & Friends crew are like: "Wait, is he really saying all this crap!") Ladies and gentlemen... The leader of the free world, and your elected president: ?

    1 reply 1 retweet 13 likes
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  7. Apr 25

    Cost of delivering a royal baby: $8,900. Luxury. Deluxe room. Wine list to celebrate birth. Etc. Cost of delivering a non-royal baby in US: $10,808. No luxury. No deluxe. No wine. :(

    6 replies 32 retweets 82 likes
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  8. Apr 25

    Why do I only follow 88 people on Twitter? Check your email for the answer: "TMAI #121: Lessons from 88." [Don't get TMAI? Why! ]

    7 replies 11 retweets 45 likes
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  9. Apr 24

    In public and private men's restrooms at Google, a welcome display of the company's commitment to diversity. (PS: I'm sure this is also in women's restroom, but I did not go and check! :))

    1 reply 9 retweets 37 likes
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  10. Apr 23

    The difference between analysis with 90% confidence and 99% confidence is 10x more work. It is rare that there is incremental value in going to 99% when you account for the cost.

    4 replies 126 retweets 251 likes
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  11. Apr 23

    How well built and attractive are Gbikes? People take them and put them up for sale! While good for short rides, I do not recommend them for long rides. Not built for that. And, "stand out n ride in style"? May be not so much. :)

    1 retweet 6 likes
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  12. Apr 21

    Can't resist a good venn-diagram... Guide to Children....

    2 replies 9 retweets 47 likes
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  13. Apr 20

    . "Live a life you will remember." Such an utter cliche. And, yet... Are you?

    4 retweets 17 likes
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  14. Apr 20

    At multiple modern companies... This is more true than funny... by

    9 replies 93 retweets 234 likes
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  15. Apr 20

    Is this price ok for your right to hunt deer? More than 206,000 students have experienced gun violence at school since Columbine ('99). Median age of school shooters is: 16.

    1 reply 6 retweets 14 likes
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  16. Apr 19

    In almost every single context... Hope is not a strategy.

    2 replies 28 retweets 75 likes
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  17. Apr 18

    In your inbox: "TMAI #120: Don’t Measure Everything." How to balance focus between faith-based and non-faith-based initiatives! (Don't get TMAI? )

    1 reply 2 retweets 21 likes
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  18. Apr 17

    Machine learning, plus an augmented reality overlay, improves cancer detection! Two hints about our future: 1. Big increase in accuracy and speed of detection (earlier). 2. The wisdom of thousands of doctors accompany every doctor, in real-time.

    1 retweet 13 likes
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  19. Apr 16

    It can be hard to grasp big numbers. Let's try this: $1,000 stack of $1 bills is 4.3 inches high. $1 Billion stack of $1 bills is... 68 miles high!

    7 replies 11 retweets 51 likes
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  20. Apr 16

    It is important be be consistent with your navigational structure. I wanted to read a sports story, . I click on Sections (image 1), I don't see Sports (image 2). But, if I go to max resolution I get a new nav structure (image 3) at the top that has Sports.

    2 replies 2 retweets 11 likes
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  21. Apr 13

    Good measurement can't save crappy creative.

    7 replies 47 retweets 122 likes
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