Good news! We have extended the PanelPicker deadline until 11:59pm CDT, this Sunday, July 17. Why the extension? With all the emails and questions we've received in the past 24 hours, we realize you still have a lot of questions about how to write your best SXSW PanelPicker proposal. Now is your chance to perfect the programming idea you've been working on and get your idea in before it's too late.

Being listed well in Google can generate hundreds, thousands or even millions of visits per week, but for many it's a mystery about how Google ranks one site over another. Likewise at Bing they have their own approach to their search that "powers" both Bing and Yahoo. In this session Danny, Duane and Matt discuss each company's search strategy and answers questions about SEO.

Do you identify with your avatar? Digital platforms allow us to place extremely detailed physical characteristics onto our online identities. Studies show that online and offline identities are more strongly connected, especially in younger players. This still leaves plenty of room for traditional aspects of identity to be altered or hidden. What social implications do we face as our avatars clearly represent or disguise ourselves?

Join Jeff Yang of The San Francisco Chronicle – Iconoculture, Lisa Nakamura of The University of Illinois and Wagner James Au of New World Notes as they explore this topic. Check out speakers' bios here.

Three weeks ago, it was reported that Electronic Arts had stepped up to the plate to buy mobile/casual gaming publisher PopCap for a cool $1 billion. Looks like it's official now, as Electronic Arts has confirmed that it has purchased PopCap for a final sum of $650 million and $100 million in shares of EA common stock. As a part of this deal, PopCap will also get a multi-year earn out that could push the sticker price north of $1 billion.