From live partner broadcasts and custom emojis to #Ramadan-themed Direct Message experiences, Muslims around the world flocked to Twitter this year to observe, celebrate and embrace the holy month. Click on the heat map below to see how conversations on Twitter unfolded during #Eid:
Like last year, we released a custom emoji that embodies the spiritual aspect of #Eid. The following hashtags unlock a visual of a mosque, which will be live until the end of the week:
Here are countries with the most Tweets during #Ramadan:
The top hashtags used globally during #Ramadan were:
This year, the Ministry of Culture and Information in Saudi Arabia @MOCI_KSA broadcasted the Holy Mosque daily evening prayers live from Makkah.
In the Middle East and North Africa, we launched the first ever Arabic live show streaming on Twitter, #HawanahZein, in partnership with @YallaFeed. Eight episodes were broadcast during the holy month with 4 million viewers to date. The most viewed episode featured celebrity guest @OfficialHenedy and reached more than 1 million viewers. Other prominent guests included film director Nayla Al Khaja (@NaylaAlkhaja) and government consultant Saja Kamal (@JajOZz).
Exclusive Twitter Q&As took place with celebrities which gave fans the opportunity to directly Tweet their questions to their favorite stars. These engagements totalled over 780K video views with celebrities such as @HananMotawie (#AskHanan), @CarmenBsaibes (#AskCarmen), @Mohamed_Emam (#AskEmam) and @AmirKarara (#AskKarara).
A number of prominent personalities joined Twitter during #Ramadan to join the public conversation, including: Saudi Arabia’s first Minister of Culture Prince Badr bin Abdullah bin Farhan Al Saud (@BadrFAlSaud) and Lebanese actress Nour (@NourActress).
More than 250 Ramadan-themed Moments were produced by regional broadcasters and publishers such as @Alarabiya, @Sayidatynet, @dmctveg, @FilFan, @Layalina, @aawsat_News and @GoalSA to keep their followers up to date with what’s happening during the holy month.
In Indonesia, Muslims celebrated #Eid by sharing photos and videos of their experiences during takbiran, a unique local tradition where people walk the streets in their hometowns and chant the takbir on the last day of #Ramadan.
We partnered with @liputan6dotcom (an online portal by one of the largest media groups in Indonesia KLY) to help people find Ramadan-related information on Twitter - it included information about prayer times, Ramadan food recipes and related information to help Indonesians during homecoming travel.
@netmediatama TV integrated Twitter within its Sohoor programming, “Ini Sahur” to allow audiences to engage with celebrity guests and hosts during its show in real-time. The TV station also published videos to promote their various Ramadan programs, that generated nearly 4 million views during the holy month.
Hope you had a blessed celebration with your family and loved ones. #EidMubarak!
