BETTER DECISIONS BEGIN WITH DATA
See how the leading PR and content marketing analytics platform WILL increase your insight
How do you know you are being heard? You have to measure it.
Companies spend about $30 billion on PR per year, and executives rightfully demand to see a return on that investment. Unfortunately, 82 percent of practitioners say they have no way to evaluate the return they receive on PR.
If you find yourself asking these questions, it’s time to consider a better way to measure progress.
How can I…
Cut noise to be a thought leader?
Quantify the buzz?
Properly attribute revenue?
Know which tactics are working?
Spot brand & revenue indicators?
Identify PR funnel accelerators?
PR analytics for faster, better decisions
It’s easy. Connect your systems and start sharing ROI immediately.
Media Monitoring
Our proprietary web crawler gives you insight across all digital media channels, in a centralized, customizable dashboard.
Measurement
Go beyond traditional and often outdated media monitoring with advanced measurement of business impact and funnel acceleration.
Reporting
Streamline report automation of key PR metrics with dozens of pre-built, easy-to-use templates.
Trends
Better target the right audiences by identifying the top publications and influencers that mention relevant topics and their social amplification trends.
Attribution
Understand the business impact of your earned, owned and newswire efforts and every stage of the sales funnel.
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Kiva case study
“AirPR Analyst goes far beyond the current capabilities of media monitoring platforms! With the ability to filter out other channels, like email marketing and social promotions, AirPR Analyst empowers our team to identify how earned media contributes at each level and step in the Kiva.org new lender conversion funnel.”
SOURCE: Jason Riggs, Sr. Director of Communications, Kiva.org
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Survios case study
“AirPR Analyst gives us more information about the message points and terms that are truly resonating with our key audiences allowing us to better focus our storytelling. We’re now able to create more informed PR strategies that lead to more successful PR results- leading to best selling launches we’ve ever had!”
SOURCE: Mike Domaguing, Sr. Director of Marketing, Survios
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MobileIron case study
“AirPR Analyst provides much needed answers to the question, ‘how are we doing with media?’” With AirPR Analyst, our global teams are able to quickly and effectively gain historical and predictive insights from our international media coverage and apply that knowledge to the continual improvement of our communications and brand strategy.”
SOURCE: Sara Day, Sr. Communications Manager, MobileIron
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Sailthru case study
“Account management at AirPR has been tremendous. We are supported, guided and challenged every week. We have many technology partners where our accounts are managed by professionals that do not have experience in the field. With AirPR, we’re able to tap into their team’s experience in content marketing, social media and digital marketing to find new ways to improve our programming.”
SOURCE: Jason Grunberg, Senior Director of Marketing, Sailthru
111 Maiden Lane, Suite 530
San Francisco, CA 94108
Phone: (415) 545-8247
Email: info@airpr.com
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