"Our main focus in 2018 is knowing our audience, making our websites intelligent, and knowing how—and what—to deliver to our online users," said Alessia Alaimo, digital media manager for Wick Communications. Read more
Case Studies
Learn how news and media companies like yours are thriving with TownNews.com.
While many college media sites struggle with limited resources, the Collegian at Penn State has found a way to thrive. In partnership with TownNews.com, Collegian generates enough revenue—through targeted programmatic advertising and increased user engagement—to more than cover their content… Read more
Though BLOX Ad-Owl is typically associated with classifieds, Lee Enterprises is using the step-by-step order entry system in combination with BLOX Tributes to generate revenue through easy-to-use online obituaries. Read more
"TownNews.com allows us to focus on being a content and marketing company—not a technology company," said Jay Allred, Publisher of Richland Source. "It is a very strategic decision and that’s what made the choice to partner with TownNews.com easy." Read more
TV has come a long way from rabbit ears and bulky sets tucked in the corner. Viewers now want to connect with their local stations—everywhere, all the time. And broadcasters are racing to find a flexible, easy-to-use technology solution to reach multi-screen consumers. Read more
"Classified ads have always been a big part of our business," said Mike Fishman, publisher and editor of the Citizen Tribune. "It's been challenging for everyone in the industry, but classifieds continue to be a focus. The BLOX Ad-Owl order entry system was one of the things we thought would… Read more
For years, the Bowling Green Daily News used two separate systems—from two different vendors—for their online and print products. The result? Redundant, inefficient workflows and unnecessary expenses. Joe Imel, director of media operations for the 164-year-old newspaper in central Kentucky, … Read more
Ask Alasdair Stewart, managing editor of the Walla Walla Union-Bulletin, what his favorite thing is about BLOX CMS's built-in calendar upsell capability, and he'll tell you loud and clear: "It's easy money. You just offer packages and people take the opportunity." Read more
"Today, people don't just go to your site and browse the day's news. They find links on social media, go right to the story they came for, and then leave. How do you get them to stay longer?" asked Jason Braverman, web operations manager for Southern Community Newspapers, Inc. (SCNI). Braver… Read more
How can a hyper-local, online-only news source build an audience in today's fragmented media landscape? That's the challenge staffers at the Richland Source faced after launching their new BLOX CMS-based website in the summer of 2013. They needed to establish a loyal following—and fast. Read more
Programmatic advertising is exploding, but how can news and media companies take advantage of the huge revenue opportunities made possible by audience segmentation and targeting? Community Newspaper Holdings, Inc. believes they've found an answer. With the help of TownNews.com's new data man… Read more
"Traffic on mobile is doing nothing but growing. Growing by leaps and bounds—whether you're a college or professional publication," said Chuck Clark, director of student publications of the College Heights Herald. Read more
For media outlets, election season brings buzzing newsrooms, restless reporters and increased website traffic. But for The Frederick News-Post, 2014's election season also brought a stark realization. Read more
Smartphones, tablets and laptops reign supreme on college campuses, and The University of Kansas is no exception. In 2013, with students increasingly turning to The University Daily Kansan (the University of Kansas' student newspaper) website for the latest campus news, the paper reduced pri… Read more
"What better place to showcase your business than through the local news site?" asked Michelle Skadal, sales operations manager at Amplified, Lee Enterprises' digital agency. "When the weather changes or big news happens, people go to the local news website. By putting a business' informatio… Read more
Since its inception more than 25 years ago in the back room of a Montana weekly, TownNews.com has built a strong reputation in the newspaper industry. It's less well-known that the company has made inroads in broadcast with a suite of digital publishing solutions that allows television and r… Read more
"Every day we are creating the digital imprint of KMA," stated Chuck Morris, information conductor at KMA Broadcasting. Read more
In the Fall of 2014, The Brunswick News (Brunswick Ga.) debuted a revamped website powered by TownNews.com. A major selling point for the paper was the ability to create a mobile-friendly, multimedia e-Edition right alongside their web, print and mobile publications—in a single, easy workflow. Read more
The Tulsa World found itself at the epicenter of an ongoing national news story last year when the execution of death row inmate Clayton Lockett went terribly wrong. Critics claim the "botched execution" amounted to cruel and unusual punishment, calling into question nationwide the use of le… Read more
Lee Enterprises publishes more than 50 daily newspapers across 23 states, producing thousands of unique content items each day. By itself, the St. Louis Post-Dispatch creates upwards of 1,000 new articles, pictures and videos daily. Read more
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