Search results for: All Retail content
17 Results
Case Study
TaylorMade connects with its core market plus a more casual golf audience
Learn how TaylorMade used Twitter Amplify to connect with its core audience of committed golfers around the Masters Tournament.
Case Study
How @Gilt uses mobile app promotion to re-engage mobile shoppers
See how Gilt surpassed the industry’s average app click rate by 85% using Twitter’s mobile app promotion suite to target app users.
Case Study
Diadora sparks buzz around a ’90s revival for a Europe-wide product launch
See how an athletics brand played up '90s nostalgia and engaged modern consumers through creative use of Promoted Video.
Research
Study offers new marketing mix modeling insights and guidance on where to invest
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Research
#HolidayIsHappening : a guide to creative holiday marketing
Learn how to drive attention, recall, and purchase consideration on Twitter this holiday season.
Research
Experts share tips for a successful live broadcast
Learn how to engage target audiences in real time and enliven your brand messaging with these tips for immersive Periscope broadcasts.
Research
3 ways Twitter can help retailers drive sales this holiday season
An analysis of recent holiday campaigns uncovered insights for retailers looking to drive sales with Twitter in the 2016 holiday shopping season.
Research
Moms are an essential group for brand marketers to reach on Twitter
Find out how moms are an essential group for brand marketers to reach on Twitter.
Best in Class
#BestofTweets 10 examples of Twitter creativity in the world
A look at 10 Twitter campaigns that stood out because of their creativity.
Best in Class
A closer look: Three standout campaigns that won #CannesLions
From fearless girls to slam dunks to assuaging hunger, these three Cannes Lions winning campaigns stood out with their creativity, impact, innovation, and strong ROI.