Maluma

Maluma may refer to:

El Perdedor

El Perdedor may refer to:

Sony Music Entertainment

Sony Music Entertainment Inc. (sometimes known as Sony Music or by the initials, SME) is an American music corporation managed and operated by Sony Corporation of America (SCA), a subsidiary of Japanese conglomerate Sony Corporation. In 1929, the enterprise was first founded as American Record Corporation (ARC) and, in 1938, was renamed Columbia Recording Corporation, following ARC's acquisition by CBS. In 1966, the company was reorganized to become CBS Records. In 1987, Sony Corporation of Japan bought the company, and in 1991, renamed it SME. It is the world's second largest recorded music company, after Universal Music Group.

In 2004, SME and Bertelsmann Music Group merged as Sony BMG Music Entertainment. When Sony acquired BMG's half of the conglomerate in 2008, Sony BMG reverted to the SME name. The buyout led to the dissolution of BMG, which then relaunched as BMG Rights Management. Out of the "Big Three" record companies, with Universal Music Group being the largest and Warner Music Group, SME is middle-sized.

Official

An official is someone who holds an office (function or mandate, regardless whether it carries an actual working space with it) in an organization or government and participates in the exercise of authority (either his own or that of his superior and/or employer, public or legally private).

A government official or functionary is an official who is involved in public administration or government, through either election, appointment, selection, or employment. A bureaucrat or civil servant is a member of the bureaucracy. An elected official is a person who is an official by virtue of an election. Officials may also be appointed ex officio (by virtue of another office, often in a specified capacity, such as presiding, advisory, secretary). Some official positions may be inherited. A person who currently holds an office is referred to as an incumbent.

The word official as a noun has been recorded since the Middle English period, first seen in 1314. It comes from the Old French official (12th century), from the Latin officialis ("attendant to a magistrate, public official"), the noun use of the original adjective officialis ("of or belonging to duty, service, or office") from officium ("office"). The meaning "person in charge of some public work or duty" was first recorded in 1555. The adjective is first attested in English in 1533, via the Old French oficial.

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.