Tags at your service.
Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions.
“In the fast-paced world of digital analytics and sophisticated marketing programs, Google Tag Manager is a serious game-changer that provides the kind of competitive edge our clients need.”Caleb Whitmore, Founder & Chairman, Analytics Pros
Capabilities
Increase your agility.
Add and update your own tags for conversion tracking, site analytics, remarketing, and more.
Quickly deploy Google and third-party tags.
Tag Manager supports all Google and third-party tags.
Put your mind at ease.
Error checking, security features, and speedy tag loading ensure that all your tags work.
Collaborate across the enterprise.
Tag Manager improves collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently.
For businesses of all sizes
Solutions for businesses big and small.
Google Tag Manager offers simple, yet powerful tag management solutions to help small businesses and large enterprises launch programs faster.
Tag Support
Plays nicely with others.
Tag Manager supports all tags and has easy-to-use turnkey templates for a wide range of Google and third-party tags — for web and mobile apps. Marketers can add or change their own tags as needed and a campaign can be underway with just a few clicks. Don’t see a tag listed? You can add it immediately as a custom tag.
Are you a tag vendor?
Sign up for our vendor tag
template program.
Integrations
Built for mobile apps.
Google Tag Manager works with Firebase, Google's platform for mobile developers, to make it easier than ever for marketing and development teams to work together.
With Firebase, developers only need to instrument their app once. Then, using the easy-to-use Tag Manager web interface, marketers can modify and route in-app events to various measurement solutions within Google and to partners like Kochava, Tune, Adjust, Appsflyer, and Apsalar. Updates in Tag Manager are sent directly to your installed apps, allowing teams to update their measurement setup on the fly.
The 360 suite advantage
Seven measurement solutions. One powerful package.
The Google Analytics 360 Suite combines enterprise analytics, tagging, site optimization, data visualization, market research, attribution, and audience management into a powerful measurement solution for your business. Designed to deliver a seamless user experience, cross-product data integration helps your enterprise gain useful insights and get better results every day.
If you need assistance, dedicated support and services ensure that help is there when you need it.
Success Stories
Our Customers
Novartis
Novartis implements Google Analytics 360 and Tag Manager 360 on a global scale to improve customer experience.
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Featured Resources
Report
Measurement Strategy
The data-driven marketer’s playbook: Building an integrated data strategy.
Leading enterprise marketers are adopting integrated data strategies to make the most of a rising tide of customer data. We talk to the leaders and look at the results of an Econsultancy/Google report.
Product Overview
Tag Management
Focus on your marketing, not your tags.
Learn more about how Tag Manager 360 helps you eliminate the headache of updating tags with streamlined and accurate tag management.
Article
Measurement Strategy
Convert the most valuable customers.
How valuable is a new customer conversion to your business? Attribution can reveal a customer's true value, so you invest in converting the right ones.