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Promoted Video allows you to effectively reach targeted, engaged consumers. Videos on Twitter drive the highest recall and emotional connection on any digital platform.

Promoted Video is a fantastic way to engage your audience on Twitter. With our recent addition of auto-play, all videos automatically begin to play as users scroll through their timelines, encouraging interaction with the video by tap or click.  

This new feature introduces 100% viewability across all of your Promoted Video tweets. We consider a chargeable view as 2 seconds of playback in 50% view in the timeline, or a click to watch in fullscreen/unmute — whichever comes first.

Autoplaying the video means that the content of the publisher’s video will be immediately shown to the user, but without audio.

First, you will need to visit ads.twitter.com and then click on the Creatives tab. From the drop down menu, please select Media, which will then allow you to upload content prior to sending out your Promoted Tweets. In addition to videos, you can also upload GIFs as well as Vine videos.

Please note that you need to upload your video(s) on this page before creating a campaign.

We recommend uploading videos with the following specifications:

• File Type: MP4 or MOV
• File Size: Under 1GB recommended
• Max Time:  2 minutes and 20 seconds (10 minute access available for select accounts, reach out to your Twitter rep for more information).
  
• Video Codec: H.264, baseline, Main or High profile with a 4:2:0 color space
• Bitrate: 6,000k+ for 1080p, and 5,000k+ for 720p
• Frame Rate: 29.97fps or 30fps. Higher is acceptable. If the available video has a lower frame rate don’t try to “upsample” it
• Audio Codec: AAC LC (Low Complexity), stereo

By uploading, you acknowledge that your use of the Publisher Tool is subject to the Twitter Terms of Service, Rules, and Twitter Video Player Terms. Please be sure not to violate others’ copyright or privacy rights.

Once you have uploaded your video, you can then get started on creating your video views campaign! On ads.twitter.com, select the ‘Create a new campaign’ button and from the dropdown, select the ‘Video views’ option. 

From there, give your campaign a name. We suggest something related to the specific audience you’re targeting with this campaign so that you can easily distinguish between other campaigns you create in the future.

Additionally, you will be prompted to enter your campaign start and end dates. For ongoing marketing messages, we recommend selecting the option to Start immediately, run continuously and setting your maximum daily budget to the amount you want to spend per day. For more details and best practices, please see our Campaign Dates and Budgets article.

First, enter your Tweet copy. Then select ‘Add Video’ to view all videos that you have previously uploaded to your Library. After selecting the video, you will see the Video Card thumbnail appear. Now input a Title and Description for your video. These will be viewable when a user clicks to expand the video card.

You can also add a Call to Action for your video. We support two kinds of CTAs: ‘Visit site’ and ‘Watch now.’ We allow URLs for both of these, and the kind of wording that appears within the card will reflect your selection.

You also have the option of selecting previously-created Tweets with videos, if you had already created a great Tweet in the past.

Targeting

Select the geographic regions you’d like to reach. We recommend targeting any regions where you do business. If the Tweets you want to promote are relevant to a specific region, limit them to just the most relevant areas. For more information on how geo-targeting works, please see our Geo-targeting Help Article.

The campaign settings default to targeting all genders, but you can limit targeting to only one gender if preferred. Underneath device targeting, choose “Limit targeting by gender” and select your preference. We’re able to understand gender by taking public signals users offer on Twitter, such as user profile names or the accounts she or he follows. 

Language

From here, you can select the specific language you would like to target for your campaign. The campaign settings default to targeting all languages, but you can limit targeting to users who understand specific languages if preferred. To learn more about language targeting, please refer to this article.

Device

Below the language option in your campaign tools, you’ll see the option to Select which devices and platforms you wish to target. By default, all devices will be selected to provide you with the largest audience reach possible.

Keyword

Keyword targeting allows you to reach the right users at the moment they’ve shown interest in a subject related to your business. This is the best option for reaching users based on keywords in their Tweets and the Tweets they’ve recently engaged with, as well as users who search for specific terms on Twitter.

Enter keywords for your Promoted Video campaign. Your Tweets will be displayed when users perform a search, post a Tweet or engage with a Tweet that contains these keywords. It’s important that the keywords you select are relevant to your Tweet copy.

Best practices for your keyword targeting:

• Use personalized keyword recommendations. Use the keyword recommendation tool below the targeting box to expand your reach with more terms similar to those you’ve already specified.
• Import keywords from search marketing campaigns. If you are running any search engine marketing campaigns, some of your search keywords may also work well on Twitter. Try including your top performing keywords, but keep in mind that people search differently than they tweet. Particular keyword combinations may be more or less common on Twitter.
• Listen to your audience. Keep an eye on Twitter conversations that are important to your industry and consider including any common terms in your keyword targeted campaigns.

For a more advanced look at keyword targeting, please read our Keyword Targeting Help Article.

Followers

Targeting @usernames allows you to reach users with interests similar to followers of any of those accounts. For example, enter @TwitterAds to target people likely to be interested in advertising on Twitter. Search Twitter for @handles to include.

Interests

Interest targeting allows you to target users the share similar interests to your business or target users with certain interests that you believe would be relevant for your campaign. Additionally, you can browse categories to reach a broader range of interests as well. To learn more about interest targeting, please refer to this article.

Tailored Audiences

Using Tailored Audiences, you (or an authorized third party) can target your campaign to Twitter users based on past visitors to your website, email addresses and other data from your CRM database, or lists of Twitter IDs. Learn more about Tailored Audiences and Website Remarketing.

Event targeting allows advertisers to quickly and easily discover, plan for, and activate events on Twitter.

Emphasize why users should watch your video

You want to leverage the Promoted Tweet you created in conjunction with your Promoted Video to engage users to interact with your video. Make it clear to your audience why they should play your video with an engaging call-to-action!
 

Make sure your video doesn’t drag on too long

Short and sweet does the trick! Don’t feel that you need to use the full ten minutes for your Promoted Video. If your video drags on too long, users are more likely to be disengaged with your Promoted Video the longer it goes on.
 

Start with a bang!

Communicate within the first 15 seconds what your main messaging is to the audience. An audience should know within the first couple of seconds what action you want them to take and how to take that action.
 

Try and make your Promoted Video mobile friendly!

Nearly 90% of all Promoted Videos are viewed via mobile. Since users are more likely to view or engage with your Promoted Video on mobile, make sure the requirements and dimensions are perfectly suited for all mobile devices.

Video

• File Type: MP4 or MOV
• File Size: No limit, but recommended under 1GB
• Max Time: 10 minutes
• Video Codec Recommendation: h264, baseline, main or high profile with a 4:2:0 color space.
• Frame Rate Recommendation: 29.97fps or 30fps. Higher is acceptable. If the available video has a lower frame rate don’t try to “upsample” it.
• Video Bitrate Recommendation: 6,000k - 10,000k (recommended 6,000k) for 1080p. 5,000k - 8,000k (recommended 5,000k) for 720p.
• Audio Codec Recommendation: AAC LC (Low complexity)
   

Video Tweet

• Tweet Copy: 116 characters
• Title (under video): 70 characters
• Description (under video): 200 characters
   

Thumbnail

• Supported file types: PNG or JPEG
• Recommended aspect ratio: 16:9
• Minimum size: 640px X 360px
• Max size: 5MB