Search results for: All Alcohol content
7 Results
Research
Study offers new marketing mix modeling insights and guidance on where to invest
How effective are Twitter campaigns? New Marketing Mix Modeling studies covering two years of Twitter activity for four clients in three markets show Twitter marketing campaigns deliver a higher ROI.
Research
Twitter changes the live TV sports viewing experience
New research shows how brands can gain greater engagement with sports fans by leveraging Twitter during live TV sporting events.
Research
Game time on Twitter: A recipe for your brand’s success
How brands can influence sports fans’ food and alcohol choices and translate that influence into greater revenue.
Case Study
This Bud’s for you: How Anheuser-Busch InBev brews brand engagement
How beloved American brewery Anheuser-Busch InBev taps into what’s happening on Twitter to lift sales.
Case Study
St-Germain crafts an artistic, fleeting experience on Periscope
See how St-Germain Liqueur used Periscope to create an innovative "live peep show" that produced positive sentiment around the brand.
Perspective
From TVs to beertails: how chatbots help brands engage consumers on Twitter
Discover how Wendy’s, MTV, Patrón, and other brands are engaging consumers using chatbots on Twitter.
Case Study
#SimplyPerfect : how Patrón Tequila drove interest in its Bot-Tender chatbot
Learn how Patrón Tequila used the Direct Message Card to drive awareness of its Bot-Tender chatbot on Twitter.