ವಿಷಯಕ್ಕೆ ಸ್ಕಿಪ್ ಮಾಡಿ

Michigan State paid a PR firm $500k to monitor Nassar's victims' social media accounts

US news ನಿನ್ನೆ
According to a report by the Lansing State Journal, Michigan State, which employed Larry Nassar at a time he was abusing dozens of women, hired a public relations firm to watch and analyze the social media activity of Nassar's victims and reporters covering the case. In a month, the bill exceeded $500,000.
@ABC ಮೂಲಕ ಫೋಟೋ
· 18 ಗಂಟೆಗಳ ಹಿಂದೆ

MSU spent $500K in January to monitor social media accounts of Nassar victims, others

MSU spent $500K in January to monitor social media accounts of Nassar victims, others
Michigan State paid a PR firm $500,000 for monitoring social media accounts of Larry Nassar victims, journalists and others in January.
lansingstatejournal.com
67 replies 786 ಮರುಟ್ವೀಟಿಸುವಿಕೆಗಳು 570ಇಷ್ಟಗಳು
· 18 ಗಂಟೆಗಳ ಹಿಂದೆ

MSU paid $200 to $600/hour for firm to monitor social media accounts of Nassar survivors & reporters.

MSU spent $500K in January to monitor social media accounts of Nassar victims, others
Michigan State paid a PR firm $500,000 for monitoring social media accounts of Larry Nassar victims, journalists and others in January.
lansingstatejournal.com
30 replies 261 ಮರುಟ್ವೀಟಿಸುವಿಕೆಗಳು 261ಇಷ್ಟಗಳು
· 18 ಗಂಟೆಗಳ ಹಿಂದೆ

If MSU wanted to know about me and other survivors, they could have just talked to us. We had outstanding offers meet with them.

MSU spent $500K in January to monitor social media accounts of Nassar victims, others
Michigan State paid a PR firm $500,000 for monitoring social media accounts of Larry Nassar victims, journalists and others in January.
lansingstatejournal.com
30 replies 455 ಮರುಟ್ವೀಟಿಸುವಿಕೆಗಳು 1,684ಇಷ್ಟಗಳು
· 18 ಗಂಟೆಗಳ ಹಿಂದೆ

A PR firm billed MSU for $500K as it tracked social media activity surrounding the Larry Nassar case, which often included victims and their families, journalists and others.

MSU spent $500K in January to monitor social media accounts of Nassar victims, others
Michigan State paid a PR firm $500,000 for monitoring social media accounts of Larry Nassar victims, journalists and others in January.
lansingstatejournal.com
22 replies 250 ಮರುಟ್ವೀಟಿಸುವಿಕೆಗಳು 251ಇಷ್ಟಗಳು
· 18 ಗಂಟೆಗಳ ಹಿಂದೆ

The university's legal expenses related to Nassar it hit $9 million, a total that doesn't include the last few months of work done by its most expensive law firms.

2 replies 94 ಮರುಟ್ವೀಟಿಸುವಿಕೆಗಳು 219ಇಷ್ಟಗಳು
· 18 ಗಂಟೆಗಳ ಹಿಂದೆ

The PR firm, which no longer works with MSU, billed for work done by 18 employees who totaled 1,443 hours worked in January. Five billed for more than $50K each, with one at $96,900 and another at $120,893.

5 replies 75 ಮರುಟ್ವೀಟಿಸುವಿಕೆಗಳು 161ಇಷ್ಟಗಳು
· 18 ಗಂಟೆಗಳ ಹಿಂದೆ

That stretch included Nassar's seven-day Ingham County sentencing and the start of his Eaton County sentencing, when the attention on MSU increased significantly.

2 replies 38 ಮರುಟ್ವೀಟಿಸುವಿಕೆಗಳು 84ಇಷ್ಟಗಳು
· 18 ಗಂಟೆಗಳ ಹಿಂದೆ

Much of what MSU paid the PR firm to do had been done by its internal communications staff for more than a year. That staff continued some of those duties in January and still does them.

4 replies 49 ಮರುಟ್ವೀಟಿಸುವಿಕೆಗಳು 89ಇಷ್ಟಗಳು
· 16 ಗಂಟೆಗಳ ಹಿಂದೆ

Story updated to include screenshots of emails sent from the firm to MSU staff regarding tracking social media posts related to the Larry Nassar case

MSU spent $500K in January to monitor social media accounts of Nassar victims, others
Michigan State paid a PR firm $500,000 for monitoring social media accounts of Larry Nassar victims, journalists and others in January.
lansingstatejournal.com
12 replies 111 ಮರುಟ್ವೀಟಿಸುವಿಕೆಗಳು 204ಇಷ್ಟಗಳು
· 14 ಗಂಟೆಗಳ ಹಿಂದೆ

This should raise serious questions about the use of money by MSU. I wonder if anyone is being paid to track this?

MSU spent $500K in January to monitor social media accounts of Nassar victims, others
Michigan State paid a PR firm $500,000 for monitoring social media accounts of Larry Nassar victims, journalists and others in January.
lansingstatejournal.com
10 replies 139 ಮರುಟ್ವೀಟಿಸುವಿಕೆಗಳು 443ಇಷ್ಟಗಳು
· 16 ಗಂಟೆಗಳ ಹಿಂದೆ

Imagine if MSU had spent this kind of time and money monitoring its own employees instead.

MSU paid PR firm Weber Shandwick $500K in January to monitor social media accounts of victims, others via
7 replies 391 ಮರುಟ್ವೀಟಿಸುವಿಕೆಗಳು 1,217ಇಷ್ಟಗಳು
· 17 ಗಂಟೆಗಳ ಹಿಂದೆ

The amazing thing here is that after paying top-tier big international PR agency rates to track audience sentiment, MSU's leadership in no way acted like it had listened to a word anybody was saying. They're a case study in how to botch a crisis PR response.

A PR firm billed MSU for $500K as it tracked social media activity surrounding the Larry Nassar case, which often included victims and their families, journalists and others.
ಈ ಥ್ರೆಡ್ ತೋರಿಸಿ
8 replies 104 ಮರುಟ್ವೀಟಿಸುವಿಕೆಗಳು 412ಇಷ್ಟಗಳು
· ಮಾರ್ಚ್ 27

Former Michigan State dean Dr. William Strampel faces charges of sexual harassment, as well as willful neglect of duty related to his handling of Larry Nassar accusations.

2 replies 79 ಮರುಟ್ವೀಟಿಸುವಿಕೆಗಳು 155ಇಷ್ಟಗಳು

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